Liver Loaf: "APPETIZING!"


This 1942 Life ad for "Morrell EZ-Serve Liver Loaf" manages to make what amounts to pate sound like something really, really revolting (perhaps because of the ad's mention of sister products like Tongue Loaf). Notably, Liver Loaf hails from Radar O'Reilly hometown of Ottumwa, Iowa -- perhaps it was a favorite of the M*A*S*H writers.

Life, January 12, 1942