The Scroll Bookshelf appears to be a design prototype for a new kind of shelf that uses a curled, tensioned metal shelf overlaid with plastic to hold the books in place: "Unfurl the sheet and stack em books! And look! The ends have secret chambers to hold pens and other trinkets. Cute!"
I write books. My latest is a YA science fiction novel called Homeland (it's the sequel to Little Brother). More books: Rapture of the Nerds (a novel, with Charlie Stross); With a Little Help (short stories); and The Great Big Beautiful Tomorrow (novella and nonfic). I speak all over the place and I tweet and tumble, too.