Samuele Riva, an Italian blogger, is being sued by Boiron, a France-based homeopathic "remedy" multinational. Riva dared to mock the company's claim that its Ooscillococcinum has no "active ingredient." The company claims that the product has been made by diluting "oscillococcinum" (a mythological substance said to be present in duck liver, though no evidence supports this claim) at 1:100 dilution 200 times, which "is the equivalent of diluting 1ml of original ingredient into a volume of water that is the size of the known universe."
Writing at ScienceBasedMedicine.org, Steven Novella calls this "a pseudoscience trifecta": Boiron claims that its imaginary element is present in its solution which has been diluted at farcical levels, and that the imaginary ingredient in question is effective at treating flu symptoms. "Essentially Boiron takes fairy dust and then dilutes it out of (non)existence."
I hope Boiron does draw a line in the sand over their oscillococcinum product, and that it becomes the center piece of a broader public discussion about homeopathy. Most of the public does not understand what homeopathy actually is. They think it means “natural” or “herbal” medicine. They have no idea that homeopathy is about taking fanciful ingredients with a dubious connection to the symptoms in the first place, and then diluting them into oblivion, then placing a drop of the pure water that remains and placing it on a sugar pill. The resultant pill is then supposed to contain the magic vibrations of the original substance.
This rank pseudoscience, which has no place in 21st century medicine, is the business of Boiron. Let’s see them try to defend themselves and their products. Let’s see them harass bloggers and those who are just trying to expose the public to the truth. Let’s see them argue in public how air bubbles in duck liver fantastically diluted can treat the flu.
Boiron vs Blogzero (BlogZero.it)
Homeopathic Thuggery (Science Based Medicine)
Princeton University psych prof Susan Fiske published an open letter denouncing the practice of using social media to call out statistical errors in psychology research, describing the people who do this as “terrorists” and arguing that this was toxic because of the structure of social science scholarship, having an outsized effect on careers.
Blue writes, “Peter Watts has be stricken with debilitating pain, loss of range of motion and motor control. Watts’ doctors remain baffled despite a battery of tests, and Watts has reached out to his fans to ask for their theories and ideas as to what might be causing his illness.”
Today, I’ve launched a very special Kickstarter with two friends, Timothy Daly and Lawrence Azerrad. A year in the making (and many more years on our minds), the Voyager Golden Record: 40th Anniversary Edition is the first vinyl release of the stunning golden phonograph record launched by NASA in 1977 aboard the Voyager spacecraft, one […]
If you own a dog, you’ve most likely heard of BarkBox – the monthly subscription box for dogs. What started as a simple idea to try out the subscription model on pet owners has since developed a cult following of dog lovers. If you haven’t given it a try yet, this one month free deal is the […]
With the iPhone headphone jack having gone by the wayside, we’re excited about the addition of the FRANKLIN Bluetooth Headphones in our store. These headphones are foldable so they’re easy to carry around, but most importantly, they pack impressive sound. Our biggest struggle with Bluetooth headphones is the worry of them dying at the worst moment. This pair lasts an impressive 8-10 […]
Evan Kimbrell, founder of the digital agency Sprintkick, recently released a series of online courses that feature some of the best advice we’ve come across. These courses are well worth your time, and will save you from making many typical mistakes down the line if you ever want to start your own business.With this Business […]