Keep Calm and Carry On Filing Trademarks

At The Awl, Maria Bustillos authored an excellent feature about the Keep Calm and Carry On poster, which became a huge hit 60 years after it was first printed by the British government. An entrepreneur recently obtained a trademark on the phrase and is already firing papers at competitors, even those who popularized the vanishingly rare poster before he did.


  1. IIRC the “gentleman” who filed for the trademark was complaining because he has quit his job to focus solely on benefiting from this little seen poster the Government created.

    If there was ever a case that shows the problems with the systems we use today to “protect” imaginary property I think this is that one.

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