The Unconsumption project that I co-founded, which is based around a group Unconsumption Tumblr and focuses on mindful consumption and creative reuse, has embarked on a really cool side project that we're calling The Uncollection. On some level it is an experiment in "branding" used stuff -- breathing new life into old things with the (snazzy) Unconsumption logo. We're not selling anything, of course (Unconsumption is a strictly volunteer effort) -- it's a "brand" with no products.
Basically Clifton Burt designed the logo, and we put it under a Creative Commons license that allows others to use it. And we've invited a series of very cool crafter/artists to do just that -- and to offer how-tos as well. Tiffany Threadgould, Diane Gilleland, and Betsy Greer are among the participants so far, and most recently Garth Johnson (Extreme Craft) did a rather astonishing project that put our logo onto some secondhand art deco plates. The Uncollection so far is here.
There's more to come, but meanwhile I am now officially trying to drum up attention, because we want people to submit their own Uncon logo (re-)uses to our Facebook page.
David Pescovitz is Boing Boing's co-editor/managing partner. He's also a research director at Institute for the Future. On Instagram, he's @pesco.