John Huntington sez, "I'm preparing a new (and self published) edition of my book, Control Systems for Live Entertainment. And so I put a survey online and got over 100 respondents. It's not a huge sample size, but what was most interesting to me was how much they were willing to pay for a printed edition, and how few actually wanted an e-version."
The whole thing is a great read -- it was interesting to see how many respondents thought that $50 or more was the right price for the book. This is a core professional technical reference, a great candidate for self-publishing, and John is taking a very systematic approach to getting that right.
77% of the respondents are willing to pay $50 or more for a printed trade paperback (I asked them the maximum they would pay). This was a bit surprising to me, and while I do plan to keep the book as inexpensive as possible, this information definitely helps me set the price in a way to help me recoup my up-front, self-publishing costs as quickly as possible...
Clearly, the respondents want to pay significantly less for E-Books: It almost flips right around that $50 point, with 85.2% wanting to pay $45 or less, and the most willing to pay around $25 or $30.
Only 13.9% prefer an electronic edition: This is good for me because I've been planning to develop the printed edition, and then port that format over to an E-Book format.
I write books. My latest is a YA science fiction novel called Homeland (it's the sequel to Little Brother). More books: Rapture of the Nerds (a novel, with Charlie Stross); With a Little Help (short stories); and The Great Big Beautiful Tomorrow (novella and nonfic). I speak all over the place and I tweet and tumble, too.