Snoop Dogg's smokable book

Snoop Dogg (formerly Snoop Doggy Dogg) has a new book out and it's printed on rolling papers. Each page is printed with lyrics and perforated for easy use. Designed by the Pereira & O'Dell agency, "Rolling Words" is bound in hemp and the spine is a match-striking surface. The book is a promotion for the rapper's new line of Snoop Dogg Kingsize Rolling Papers.

"You Can Smoke Snoop Dogg’s New Book. No, Really." (TIME, via NextDraft)
"Rolling Words: Snoop Dogg's Smokable Book" (Creativity Online)

David Pescovitz is Boing Boing's co-editor/managing partner. He's also a research director at Institute for the Future. On Instagram, he's @pesco.

More at Boing Boing

The technology that links taxonomy and Star Trek

Hackers prepare for first "national holiday" in their honor

franko

“Formerly”? and here i thought that “doggy” was just mr. dogg’s middle name — could be used sometimes, other times not.
OldBrownSquirrel

It certainly casts book-burning in a new light, though I’m not sure Savonarola would approve.
SoItBegins

Well, as they say– put that in your pipe and smoke it.
- suburbanhick
  
  see above, re: “kindling”.
Brainspore

And they said print was dead. Try that, Kindle!
oldtaku

Bound in hemp so you can smoke the cover when you’re desperate.

Normally I’m pretty cynical about marketing gimmicks, but I have to say this one works. It’s well tied in with Snoop’s ‘brand’ and the specific product. No sarcasm there.

Serious thought: Assuming you read the lyrics before using the paper, you might get a slightly different high from each song. Dude, have you ever looked at these lyrics? I mean really /looked/.
philllies

Snoop has stooped – how sad.
- Cowicide
  
  Stooped to what? Are you just being vague and grumpy or do you have a point?
  - Brainspore
    
    Everybody knows REAL artists don’t make money off their talent and fame, they die of dysentery in the gutter by age 26.
  - Antinous / Moderator
    
    To conquer, obviously.
  - philllies
    
    yes am grumpy (seriously.) I guess was referring to him stooping to the LCD. He has the talent to do better. Guess he needs the $$$$.
    - Guest
      
      alternately your approval is not even on his radar
    - Cowicide
      
      I dunno, he put his name behind a book that you can rip out pages from and roll up blunts with. Doesn’t seem like a soul-crushing sellout maneuver to me.
      
      It’s not like he made a new song dedicated to how cool the Romney campaign is or something… Although, if he did, that would be fucking hilarious…
- Mister44
  
  Yes – when I think integrity and high standards with a refusal to sell out, I think Snoop Dogg o_O
  
  Still, while smoking is bad when your brain is still developing mm’kay – it is a pretty interesting idea. And hey – makes your unsmoked copy rarer with every copy smoked.
- marilove
  
  Was that before or after he appeared on Sesame Street?
  
  This isn’t the first time Snoop has done something like this, you know. Nor is it the first time a rap star has done something like this. So … stooped to the level of his fellow rap stars, maybe? Oh, dear. How dare he.
  - Guest
    
    I know, right? A creative type who pushes social boundaries, how very odd.
corydodt

Tobacco enthusiasts are really going to like this product.

Especially the “kingsize” property. Finally, papers large enough to roll a cigar.

/mari-what?
http://www.alexkrupp.com alexkrupp

Should have been called Fahrenheit 420.
- surreality
  
  while I wholeheartedly agree, Bradbury would sue, because he has no sense of humor
awjt

I might buy one just to wipe my ass with it.
vrplumber

This book is worth the purchase just for the twist at the end.
BombBlastLightingWaltz

Snoop rolling new merchandise. Too bad for those on strike three.
http://www.facebook.com/kathydan Kathy-Dan Barron

He’s only promoting his lyrics on barn rope people…it’s called recycling!!! He’s gone green :)
- Guest
  
  I’m amazed his eyes are still brown
kphisch

Oh whoa! It’s only kind of like the Bible… if you have strike anywhere matches… But, rap is readable under the influence.
pipenta

This, assuming civilization as we know it still exists, has the potential to become highly collectable down the road. I mean, you might find a copy of Cheech & Chong’s Big Bamboo LP if you looked hard enough, but I sure as hell doubt you would find one with the paper still in it. I know whoever found my old copy is S.O.O.L.
JimmyFlores

Why wasn’t this on Kickstarter!
Stephanie Edd

Where do I buy this?!