[Video Link] Dan Colman of Open Culture has a post about The Beatles' “Tomorrow Never Knows,” which was featured on the most recent episode of Mad Men.
Open Culture: The Making of “Tomorrow Never Knows,” The Beatles’ Song That Aired on an Historic Episode of Mad Men
On Sunday night, The Beatles made history again when Don Draper slipped a copy of Revolver onto his turntable and started listening to “Tomorrow Never Knows.” According to Matthew Weiner, the creator of Mad Men, this marked the first time a Beatles song appeared on a television show (excluding the band’s live TV performances during the 1960s). And the privilege of playing a Beatles tune came at a cost — a reported $250,000.
If you’re not familiar with “Tomorrow Never Knows” (listen below), we’ll tell you a few simple things about it. According to Steve Turner, author of A Hard Day’s Write, this was John Lennon’s “attempt to create in words and sounds a suitable track for the LSD experience” (John discusses his first encounter with the drug here), and it was also the “weirdest and most experimental piece of music to appear under the Beatles’ name at the time.” Without a doubt, this psychedelic tune would have fit hand-in-glove with Mad Men’s fifth episode of the season, when Roger and Jane drop acid at a psychiatrist’s dinner party. But it sits comfortably too in Episode 8. Just as the song marked a tuning point in the band’s sound, so too does it presage a turning point in Mad Men‘s narrative. We begin to see individual characters moving in new personal directions and the show itself entering the later radical 60s.
Mark Frauenfelder is the founder of Boing Boing and the editor-in-chief of MAKE and Cool Tools. Twitter: @frauenfelder. His new book is Maker Dad: Lunch Box Guitars, Antigravity Jars, and 22 Other Incredibly Cool Father-Daughter DIY Projects