Last night, Mark wrote about Matt Fisher's experience with Progressive Insurance, the insurer for his late sister, who was killed in a traffic accident. Progressive tried to deny Fisher's claim (the other driver was underinsured, but Fisher's Progressive policy included coverage for underinsured third parties) In order to collect full benefits, Fisher's family has had to sue the other driver, and, incredibly, Progressive paid its lawyers to defend the driver that killed its policy holder.
Understandably, the Progressive Twitter account has attracted a lot of negative attention. But whomever is running the social media strategy at Progressive has gotten stuck in a loop. No matter what you tweet @Progressive, you get the same bland PR-speak non-answer assuring you that Progressive has looked into it and everything is just fine, nothing to see here.
Wil Wheaton's got an audio interpretation of what the @Progressive account sounds like to him:
[Flash 9 is required to listen to audio.]
Dear Progressive Insurance PR Bot
In a deal reportedly worth “more than $30 million,” The New York Times announced today that it has purchased The Wirecutter and The Sweethome, consumer product review sites created by our friend Brian Lam. Congratulations, Brian and team! You built something amazing and we can’t wait to see what you do next.
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Geek Fuel is a subscription delivery service that caters to those of us that love comics, gaming, and general geek culture. Every month, Geek Fuel will assemble a box of goodies with a value of $50 or over. The specific items are a mystery, but you’ll always get an exclusive t-shirt not found anywhere else, a full […]
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