NBC delays Community -- so it can actually promote it

While everyone is enthusiastically awaiting the return of NBC's Community this fall, news broke today that the network was delaying its fourth season premiere indefinitely. Now, when I first read this, my first thought -- and many probably thought the same -- was that NBC was screwing over Community, yet again. But, as it turns out, it's the total opposite. Instead of just taking it off the schedule, launching it into further obscurity so it can die a quiet death, the network wants to put the proper spotlight on it and spend more time marketing it.

NBC released a statement saying that their current lineup of new shows is benefiting from their attention, so they've chosen to shelf the premieres of both Community and Whitney, which were originally going to premiere next Friday.

"Without having to launch these comedies on Friday at this time, we can keep our promotion focused on earlier in the week; plus, we will have both comedies in our back pocket if we need to make any schedule changes on those nights. When we have a better idea of viewing patterns in the next few weeks, we will announce new season premieres of Whitney and Community."

So, it's very nice of NBC to spare Community from being overshadowed by all the marketing they'll be doing for their new shows. It's also amazingly ironic, considering how they have had Community on their channel for three years and barely promoted it at all, then wondered why the ratings were so bad, and then banished it to Friday nights next to one of its most reviled new shows. So, now they're going to take the time to promote it? I suppose that if it has to be on Friday nights, it's a good thing they're finally going to give it the attention it deserves. But isn't that like having an aunt who says you never, ever visit her, then when she ends up in the hospital and you realize she might die, you go see her once -- for your own peace of mind?

NBC -- your best fair-weather nephew. Check this space for the new premiere dates.

Photo credit: Trae Patton for NBC

NBC Delays 'Community,' 'Whitney' Returns [The Hollywood Reporter]


  1. Even though it’s bad news that fans have to wait, it’s good news in that NBC is clearly expecting to cancel one or more of their new fall sitcoms and needs to have a replacement on deck. Animal Practice and Guys With Kids are not getting very good ratings, and a Wednesday 8:00 or 8:30 slot would be a lot better for Community than the Friday Night Death Slot it was planned for.

  2. Community fans will be aggravated by the delay, as will Whitney fans. Wait, there are no Whitney fans.

  3. Now there’ll be more room for all those other quality NBC shows. Wait, there are no quality NBC shows.  Ok, 30 Rock is not bad, but it’s the last season, so they’ll just phone it in.  Why doesn’t NBC just announce, “OK, we got nothing, we’re just skipping this season completely. We’re just gonna re-run Law & Order, which is what everyone wanted anyway.”

  4. So you’re taking NBC’s PR at face value, huh? Not in the market for a bridge by any chance, are you?

  5. First it looked like NBC was going to Arrest the Development of the ratings for Community by moving it to Friday. Now there is a Chang that it will find a better slot. I’ll wait and see what effect this has on the timeline (but will still take NBCs statement with a grain of salt).

  6. So is the head of NBC working hard to tank the network?   So when is God Cop going to premiere?

  7. They’re not holding them back to promote these shows better, they’re holding them back to promote existing shows better. I don’t see where in the statement it says NBC thinks anything good about Community, except that they might use it to replace existing early week shows that don’t make it. 

  8. First draft said, “we are ditching Commuinty cause we screwed it up by firing what’s his name and the new shows suck.”

    Everyone agreed a second draft was in order.

    “Community has decided to spend more time with its family.”

    Third draft?

  9. While everyone is enthusiastically awaiting the return of NBC’s Community this fall…

    If by “everyone,” you mean, “people who loved Community, but who can somehow forgive Sony/NBC for firing Dan Harmon.”  Also known as, “almost no one.” 

    “Enthusiasm” has its limits.  You know nothing, Jon Snow Jamie Frevele.

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