Features Podcasts Family Video Comics Music Tech Science Books Film & TV Games ✚

Jill

Labatt beer-drinking songbook from the 1930s

Cory Doctorow at 9:42 am Wed, Nov 28, 2012

— FEATURED —

THE LATEST

Gweek 098: Win Hugh Howey's Paperwhite Kindle!

Book Review

Lexicon: smart, sharp technothriller from Max "Jennifer Government" Barry

Book Review

The 'Geisters: spooky, scary novel

Science

Ants and Stars: Bruce Sterling and Jasmina Tesanovic visit the Sardinia Radio Telescope in Italy

— FOLLOW US —

Boing Boing is on Twitter and Facebook. Subscribe to our RSS feed or daily email.

 

— POLICIES —

Except where indicated, Boing Boing is licensed under a Creative Commons License permitting non-commercial sharing with attribution

 

— FONTS —

Tweet
Kindle


Tom Megginson posted this 1930s Labatt Employee Drinking Songs book to Retronaut. It looks like it'd improve drunkenness immensely.

I found this artifact at an antiques sale in Kingston, Ontario. I estimate its age based on the label on the IPA bottle on the front cover, as well as by the design. Note that many of the popular folk and drinking songs have had their lyrics modified to make in-jokes about beer, brewing, and the Labatt family. Also, cringe at the casual racism (“darkies”) of the time. An interesting peek into early 20th century morale-building HR campaigns from one of Canada’s major beer brands.

Labatt Employee Drinking Songs Booklet

Read more in Music at Boing Boing

I write books. My latest is a YA science fiction novel called Homeland (it's the sequel to Little Brother). More books: Rapture of the Nerds (a novel, with Charlie Stross); With a Little Help (short stories); and The Great Big Beautiful Tomorrow (novella and nonfic). I speak all over the place and I tweet and tumble, too.

MORE:  booze • canada • Copyfight • music • Old school

More at Boing Boing

Ants and Stars: Bruce Sterling and Jasmina Tesanovic visit the Sardinia Radio Telescope in Italy

The Snowden Principle

  • Christopher Murphy

    Labatt had an IPA! I’m in.

  • http://www.facebook.com/postelwait Cameron Postelwait

    i like how the word ‘hell’ is censored (song 39).  i picture Canadian bibles censoring that word too.

    • nettdata

       Only because it wasn’t spelled with the requisite double hockey sticks.

  • http://twitter.com/mjlonsda Matt L

    I’m not sure if I should be proud or offended that Canada’s national anthem appears in a book of drinking songs. 

    But when in doubt, I always go with “proud”. 

  • moodygirl

    I found this Dominion Ale Newfoundland songbook at my mom’s (she’s neither a Newfoundlander or a beer drinker). Great collection of Newfie songs, but the best part was the ad for Old Vienna ale. Apparently it is good fun to go snowmobiling while drinking, and have a laugh at your buddy when he falls off. Ah, the good old days.

  • geech

    Though it’s silly, I am still saddened by the dropping of the possessive s. It’ll always be Labatt’s to me.

    • Antinous / Moderator

      Don’t get me started on sour cream.

  • pjcamp

    Eh? Canadian beer drinking songs? Well slap my toque and call me Pierre!

  • jellyfishattack

    Song 38 which talks about trench warfare and wanting to be across the ocean where the Germans can get at you must be WWI, although the book could be WWII era.

    Whatever happened to The Maple Leaf Forever?  Wasn’t it considered a sort of unofficial anthem before someone chose O Canada and scrapped God Save the Queen?  I feel old now…

    Before someone points it out, yes, I know that God Save the Queen is still our Royal Anthem.