The Chinese website Tencent reports that a father got so upset with his son's nonstop MMO playing that he hired an in-game hit-squad to kill his son's character whenever it spawned, in the hopes of discouraging the young man from playing. Here's some of Kotaku's English summary, by Eric Jou:
Unhappy with his son not finding a job, Feng decided to hire players in his son's favorite online games to hunt down Xiao Feng. It is unknown where or how Feng found the in-game assassins—every one of the players he hired were stronger and higher leveled than Xiao Feng. Feng's idea was that his son would get bored of playing games if he was killed every time he logged on, and that he would start putting more effort into getting a job.
Despite being sick of getting killed every time, Xiao Feng decided to stick up to his father and tell him how he felt. He was quoted as saying, "I can play or I can not play, it doesn't bother me. I'm not looking for any job—I want to take some time to find one that suits me."