When I was a kid, I was the class clown and a bit of a troll. When Ace of Base's The Sign was a hit, me and my mates made up this story that it was really a coded reference to the Swastika, and why are all of you listening to this shameful Nazi music? I ruined it for everyone. Looking back, it's a bit fuzzy—had there been a "legit" tabloid rumor at the time? Were we just riffing on the jaunty Aryan-ness of it all?
Either way, it turns out I wasn't far off. For founder Ulf Ekberg, life is indeed demanding, without understanding.