Alan Wexelblat comment on the news that Nintendo has claimed "monetization rights" to fan videos on YouTube that feature tips on playing its games. Some of these videos are incredibly popular, and while their use of Nintendo's creations are often fair use, Nintendo gets to use YouTube's monetization system to advertise on all the videos:
The basic idea is that if someone makes a video of themselves playing a Nintendo game and uploads it to YouTube any ads shown with that video will be of Nintendo's choosing and revenue from it will flow to Nintendo. Ads may appear beside the videos or actually be inserted before and after the video when people go to play it.
The problem here is that "Let's Play" style videos are a pervasive form of information and sharing throughout the industry. I did a quick YouTube search for "let's play" for this blog post and got back over 9.1 million hits. People create these videos to show off their skills, to highlight interesting things they've seen such as game "easter eggs", to provide guides or walk-throughs, or just to share a bit of fun with friends. There are a few professional or semi-professional games writers who use this style of video to promote themselves or their channels, but they are a tiny minority of that nine million.
Nintendo has positioned its action as a gentler approach; rather than trying to ban content related to Nintendo games, they just want to make money off it by changing the video that an individual uploaded. Yeah, um, guys that's not a whole lot better. It also comes across as cheap and lazy - rather than creating content for YouTube that fans and players would want to watch, Nintendo is just taking over other peoples' content.
Nintendo Decides It Can Own Fans' YouTube Content
Did you think you got away clean when you ate at Chipotle without dying of listeria? Not so fast!
Thailand’s insane lese majeste laws make it radioactively illegal to criticize the royal family, reflecting a profound insecurity about the legitimacy of the ruling elites there that can only be satisfied through blanket censorship orders whenever one of the royals does something ridiculous, cruel or both (this happens a lot).
Shelter is a human necessity second only to food on Maslow’s hierarchy of needs; but it’s also an asset-class that is increasingly relied upon by the world’s super-rich for money-laundering, rent-extraction and simple investment — this creates a dilemma for governments, who are under pressure to ratchet up the cost of a fundamental human necessity […]
If you don’t want to get stuck footing the bill for a hit and run, this dashboard-mounted camera offers up to 2K resolution to make sure you always have a reliable witness, and it’s available in the Boing Boing Store for 30% off it’s usual price.The PapaGo mounts unobtrusively to your windshield to see everything […]
While some people still maintain that everything in Apple’s walled garden “just works” and is immune to the rampant malware of the Windows world, the reality is different. The Mac’s growing market share has made it a much more viable target for malicious actors, and its built-in tools aren’t always enough to fix things. Drive […]
Boasting an IPX6 waterproof rating, the Trakk Bullet Ultra Compact Waterproof Bluetooth Speaker resists dust and heavy rainfall. It’s currently available in the Boing Boing Store.The Trakk Bullet offers the same wireless convenience as other portable speakers, but few are built as tough as this one. Its utilitarian construction is designed to be a totally low-maintenance […]