Sponsored Content Pretty Fucking Awesome

NEW YORK—Media consumers across the United States are reporting this week that sponsored content—articles and videos paid for by advertisers and distributed by print and digital publications—is easily the coolest fucking published material anyone could ever read or watch.

“I love, love, fucking love sponsored content,” said news and entertainment reader Erica Olson, adding that when she can tell a corporation is financially behind a piece of writing, she is even more inclined to click on it. “First off, it’s cool. That’s not debatable. Second, I don’t find it in any way insulting to my intelligence. In fact, it makes me feel smarter. And third, did I mention that sponsored content is just really fucking cool?”



  1. Oh, this made my day! :D I’d say “EPIC”, but I need a new word. How about, “Marvelous!”? Still chuckling out loud in my office…

    1. I clicked on it, and it really was awesome!  (And that’s even though the censorware at work blocked half the page because it doesn’t like some parts of The Onion.)

  2. At last, a post where I can mention that I think it’s bogus that sponsored posts on BoingBoing have comments turned off.

      1. Huh. I guess I somehow just haven’t seen any of the ones with comments enabled, then. Weird.

         But really, it kind of feels like a sell-out-y thing to do, you know? If an advertiser doesn’t want comments on an ad like that, my first thought is that it’s because they’re trying to ‘control the message’, they’re afraid people will say “Nuh-uh, this thing sucks instead of rocks, don’t waste your money on it.” And BoingBoing doesn’t really feel like the sort of place that’d be willing to play along with a ‘brand placement strategy’ like that, you know? You’re usually pretty good about calling out that kind of bullshit when other people do it.

Comments are closed.