JP Morgan's "Twitter takeover" seeks questions from Twitter, gets flooded with critiques of banksterism #AskJPM

When JP Morgan's Twitter account announced last month that "VC Jimmy Lee" take questions from the net with the #AskJPM hashtag, they should have been able to predict what was coming next: a stream of hilarious, vicious critiques of late-stage capitalism, banksterism, and financial corruption. One day later, the Q&A was cancelled. The astonishing thing isn't how predictable this was, but how anyone at JP Morgan failed to see it coming -- the greatest irony isn't the questions raised, it was the hubris in thinking that these questions wouldn't be raised at all.

The fiasco is being called one of the worst social media disasters in corporate history, and has spawned lots of creativity, including this video of Stacy Keach and a sock puppet performing the tweets and a Matt Taibbi-sponsored haiku contest.

What did those plutocrats think was going to happen?


Notable Replies

  1. Ygret says:

    This had to be the funniest thing I'd seen in months. "Back to the drawing board" indeed. Assholes.

  2. miasm says:

    The schadenfreude, it burns!

  3. lava says:

    You might think they would be pleased that the invisible hand of the market provided them with the list of questions that was appropriate. But I suspect in this case, as well as others, they don't really believe in that.

  4. No. Not these guys. You give them too much credit. They have removed themselves so far from what you and I would call "reality" that they really didn't see it coming.

  5. They say that nobody thinks of themselves as the bad guy, so maybe this is why they didn't see it coming. But I'm not so sure. Many professions are aware they have an image problem (you know who you are, passengers on the B Ark) but I do believe bankers have no idea how much they're reviled.

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