Officemax sent junkmail to Mike Seay at his address in Lindenhurst, IL, with the notation "Daughter Killed In Car Crash" under his name. Seay's 17 year old daughter was killed in a crash last year. Officemax says it bought Seay's name from a marketing company, and implies that the company had made the notation in its list. It's not clear what marketing purpose this information was intended for (is there a sub-list for "bereaved parents" that's rented out to grief counselors looking for business?) or whether this was a one-off in a data-entry department.
Seay is understandably very upset. The Officemax call-center person he spoke to refused to believe him, as did an official spokesdroid. He's seeking an apology from Officemax's CEO.
Seay, who is unemployed, said that he isn't interested in suing OfficeMax, but that since his wife was "traumatized" by the letter, he wants an apology from the company's chief executive.
He also wants to know how OfficeMax got the information. The last thing Seay remembers buying at OfficeMax since his daughter's death last February is some paper.
"Why do they have that?" Seay said of the information about his daughter's death. "What do they need that for? How she died, when she died? It’s not really personal, but looking at them, it is. That’s not something they would ever need."
Dad gets OfficeMax mail addressed 'Daughter Killed In Car Crash' [Matt Pearce/Los Angeles Times]
Did you think you got away clean when you ate at Chipotle without dying of listeria? Not so fast!
Thailand’s insane lese majeste laws make it radioactively illegal to criticize the royal family, reflecting a profound insecurity about the legitimacy of the ruling elites there that can only be satisfied through blanket censorship orders whenever one of the royals does something ridiculous, cruel or both (this happens a lot).
Shelter is a human necessity second only to food on Maslow’s hierarchy of needs; but it’s also an asset-class that is increasingly relied upon by the world’s super-rich for money-laundering, rent-extraction and simple investment — this creates a dilemma for governments, who are under pressure to ratchet up the cost of a fundamental human necessity […]
While some people still maintain that everything in Apple’s walled garden “just works” and is immune to the rampant malware of the Windows world, the reality is different. The Mac’s growing market share has made it a much more viable target for malicious actors, and its built-in tools aren’t always enough to fix things. Drive […]
Boasting an IPX6 waterproof rating, the Trakk Bullet Ultra Compact Waterproof Bluetooth Speaker resists dust and heavy rainfall. It’s currently available in the Boing Boing Store.The Trakk Bullet offers the same wireless convenience as other portable speakers, but few are built as tough as this one. Its utilitarian construction is designed to be a totally low-maintenance […]
The Ticwatch 2 Active Smartwatch is a simpler take on an active wearable that raised over $2m dollars on Kickstarter and is currently offered in the Boing Boing Store.Somewhere in between the single-day battery life and platform-specificity of the Apple Watch and Android Wear devices, there exists the Ticwatch. Instead of trying to shoehorn another […]