Online "character quizzes," suddenly ultra-viral thanks to adroit Facebook-centric designs at sites like Zimbio, are all the rage. Are they fueled by narcissism? No, says Devon Maloney: it's fear: "We crave the peace of mind that comes from believing the human condition is quantifiable." Which is to say, of course, our own conditions. It's the Myers-Briggs sorting hat for a new generation, telling you what you just told it.
Online quizzes explained
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