Video of 67 people paid to jump from a 33-feet diving tower for the first time

"Would you jump? Or would you chicken out?" That's the question asked of 67 different people who were asked to jump off a 10-meter diving tower into a pool. None of them had done it before, and it took most people a while to work up the nerve. I could do it, as long as someone push me off while I wasn't looking.

From the NYTimes:

"Our objective in making this film was something of a psychology experiment: We sought to capture people facing a difficult situation, to make a portrait of humans in doubt…Through an online advertisement, we found 67 people who had never been on a 10-meter (about 33 feet) diving tower before, and had never jumped from that high. We paid each of them the equivalent of about $30 to participate."

Through an online advertisement, we found 67 people who had never been on a 10-meter (about 33 feet) diving tower before, and had never jumped from that high. We paid each of them the equivalent of about $30 to participate — which meant climbing up to the diving board and walking to its edge. We were as interested in the people who decided to climb back down as the ones jumping.