Two high school girls in Livermore, California ran a social experiment on preppy retailer Abercrombie & Fitch and mall punk outfitter Hot Topic. Shannon Nichols, 18, is blonde, bubbly, and has perfect grades. So she dressed like a goth and applied for jobs at the stores. Nichols's friend, Sarah Adams, stuck with her preppy look and also sought employment at the shops. From Inside Bay Area:
"The most dramatic was how the Abercrombie employees treated Sarah in comparison to how they treated me," Nichols says. "As soon as she walked in, the cashier started talking to her and told her she could meet with the manager."
Adams explained that she had no retail experience, and really no job experience. That didn't matter, she was assured by a young man identifying himself as the store manager. In fact, she didn't even have to fill out a job application, she just needed to come to a group interview being held in the next two weeks.
Nichols experienced a far different response from store employees, who basically made it clear: Don't let the door hit you on your gothic backside on your way out.