Gillette has announced a five-blade
razor, a move predicted over a year ago in a parodical article in The Onion. Here's the MSNBC coverage
Gillette ups the ante, unveils 5-blade razor
Fusion is market leader's answer to rival Schick's 4-blade Quattro
And last year's Onion article
Fuck Everything, We're Doing Five Blades
By James M. Kilts
CEO and President,
The Gillette Company
February 18, 2004 | Issue 40*07
James M. Kilts
Would someone tell me how this happened? We were the fucking vanguard of shaving in this country. The Gillette Mach3 was the razor to own. Then the other guy came out with a three-blade razor. Were we scared? Hell, no. Because we hit back with a little thing called the Mach3Turbo. That's three blades and an aloe strip. For moisture. But you know what happened next? Shut up, I'm telling you what happened--the bastards went to four blades.
(Thanks, Matt and Mark!
Update: Ryan points out that Mad Magazine nailed this one in 1979.
Update 2: Bruce sez, "Saturday Night Live predicted the Mach-3 razor *in their very first episode* in 1975: 'Triple-Trac: because you'll believe anything.'"
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