Nic sez, "Interviewed for BBC website, Lavinia Carey, head of the British Video Association suggests that their research indiciates that people who download films illegally, pay to see as many films legally as a typical legit DVD consumer. Thus undermining the argument that illegal downloads impacts legitimate sales."
"UK research shows that, on average, downloaders are film fans who view the same number of legitimate films (cinema, rented and bought DVDs) as the average active DVD consumer (24).
On top of that, they also consume illegitimately acquired movies. "
(Thanks, Nic!)