Publishers attending the Frankfurt Book Fair this week have gone on record thanking Google for its controversial Google Book Search program
, which makes searachable indices of millions of books available online. They say that making their books visible to Internet users searching for answers converts these searchers into customers. They also say that Amazon's likewise controversial Look Inside program has been good for sales (duh -- Amazon isn't interested in programs that reduce
sales of books).
"Google Book Search has helped us turn searchers into consumers," said Colleen Scollans, the director of online sales for Oxford University Press...
"When we looked at the first six months of stats, we saw that 30 percent of Google Book Search clicks went directly to our site, while roughly 40 percent went to Amazon," said William Shepherd, Osprey's managing director.
"Our sales through the Web are steadily increasing in proportion to our total sales, and we're confident that Google Book Search will accelerate this growth."
Walter de Gruyter/Mouton-De Gruyter, a German publisher, said its encyclopaedia of fairy tales has been viewed 471 times since appearing in the program, with 44 percent of them clicking on the "buy this book" Google link.
One of its many scientific titles, "Principles of Visual Anthropology", has seen about one-quarter of the 1,206 views click on "buy this book".
I’ve mentioned it online before, but here we go: Two years ago, my wife and I decided to leave our rented home behind and move into a 40-foot RV. We spend our spring and summer in Alberta, Canada where she has a job for six months of the year working as an addictions counselor. The […]
Androkavo tests some of the cheap eBay solder against the brand-name stuff; it gets there in the end, but it’s surely not the advertized 60/40 alloy and needs to be close to 400° before it behaves itself.
MIT Tech Review's Antonio Regalado rounds up the year's stupidest, worst moments in tech, from the guy who created his own CRISPR-based gene therapy to beef up his muscles and injected it to Donald Trump's Twitter feed to the FCC's Net Neutrality catastrophe. Of course, Juicero rates a mention.
Most of us understand that when we visit a website, we’re subjecting ourselves to surveillance by trackers. And, while these tools are usually used for innocuous purposes, like determining which ads to show you, they can be leveraged for much more nefarious goals, and they have the potential to tank your browsing speed as well as […]
Learning how to code is a great way to improve your hiring potential and open the door to more lucrative careers, but getting the ball rolling can be a bit daunting considering the number of languages out there and steep price associated with training. However, the Pay What You Want: Learn to Code 2018 Bundle is […]
Our world is a colorful one, and when it comes time to repaint the house or create a new design, many of us look to our surroundings for inspiration. However, matching colors from the outside world to our canvas isn’t the most precise process when we’re just eyeballing it. The Nix Pro Color Sensor removes the […]