Disney is launching a line of $1,100 – $2,900 "Princess" wedding dresses. Talk about life-cycle marketing — from tiny costume dresses you can put your toddler in all the way up to the wedding gown. All that's missing is a burial tiara and sceptre to take to your grave.
Parks and Resorts Chairman Jay Rasulo said he expected the dresses to be a hit among brides to be, especially given the increasing popularity of weddings at Walt Disney World, the site of about 2,000 nuptials each year.
"If you do 2,000 weddings a year, think of all the people who say, 'I can't, I have to get married in my hometown, my own church,' but they certainly may still have that princess dream as part of it," Rasulo said.
(via The Disney Blog)