Visa and Hasbro have teamed up to make a branded version of the Game of Life intended to train children to go into credit card debt:
Hasbro is launching a new edition of The Game of Life called Twists and Turns that will replace play money with a Visa-branded card. Matt Collins, Hasbro's vice president of marketing, said of the switch, "When we started to design a completely new edition of the popular game, we knew it was also time to reflect the way people choose to pay and be paid – and replacing cash with Visa was an obvious choice."
They also changed the goal of the game from accumulating the most money to earning the most "life points." Supposedly this a combination of wealth and life experiences, but it's not hard to see parallels between "life points" and the reward points and airlines miles offered by certain credit cards.
