License Agreement for a Public Park

Now, this is nice and insane. So, apparently HSBC has "bought" the normally-public Madison Square Park in New York for today, and to make sure everyone knows it, by just setting foot in the park today is the equivalent of clicking the "I agree" box on something you'd probably never agree to.

This Awl article has details.


And what exactly is HSBC advertising? HSBC seems like one of those companies you end up doing business with because you have to-- does anyone seek out HSBC products? How would one even try to be excited about them?

I did a parody of these agreements for Carrie's Illegal Art exhibit; it looks like reality's hell bent on catching up. I'm sure in a couple of years, after Mountain Dew owns the now fluorescent-yellow moon, we'll be used to these kinds of things popping up everywhere.

Jason Torchinsky is a guest blogger on Boing Boing. Jason has a book out now, Ad Nauseam: A Survivor's Guide to American Consumer Culture, that he hopes you'll want to buy. He lives in Los Angeles, where he is a tinkerer and artist, started a webcasting company, and writes for the Onion News Network. He lives with a common-law wife, five animals, too many old cars, and a shed full of crap.