British Airways has broken new exciting new ground in the race to make flying as awful as possible: they have announced a fee (ranging from £10-60 per passenger) for advance seat selection, explaining that this will be the only way that families and other groups travelling together can be assured that they'll be sitting next to each other. I wonder what happens if you don't pay it while flying with a two-year-old in her own seat; do they seat her at the other end of the plane from you and explain to the strangers on either side of her that they're responsible for her well-being for the duration?
Best part: BA is billing this as a way of improving the flight "experience" because you can now be certain you'll get the seat that you want. War is peace, love is hate, the airline industry cares about passengers.
A BA spokeswoman said: "Customers frequently request specific seats, but in the past we've only been able to confirm them 24 hours in advance or on the day.
"We know people want to secure them in advance and have real control over their flying experience. This will allow them to do that."