In October Newsday (a Long Island daily paper that was sold for $650 million) began charging for online access. The price is $5 per week. In three months 35 people have subscribed.
The web site redesign and relaunch cost the Dolans $4 million, according to Mr. Jimenez. With those 35 people, they've grossed about $9,000.
In that time, without question, web traffic has begun to plummet, and, certainly, advertising will follow as well.