When a fake treatment works as well as, or better than, the real thing, that's usually when medical researchers go back to the ol' drawing board. To which Harvard's Ted J. Kaptchuk asks, "Why to the who what now?" Kaptchuk is pushing placebo, not as a cure-all, but as a way to sooth pain when "real medicine" doesn't work.
Though recurring tummy aches from irritable bowel syndrome are among patients' most common complaints, drugmakers have had trouble coming up with a safe and effective treatment.
[Kaptchuk's] magic cure: fake acupuncture delivered with lots of warm talk from a sympathetic acupuncturist—but no needles. In a trial of 262 patients with severe IBS, 62% of those who received the fake treatment got better, according to results published in the British Medical Journal . By comparison, only 28% of a control group of patients put on a waiting list saw their symptoms improve markedly. A third group who got the fake acupuncture, but without any warm talk, showed in-between results: 44% improved.
Forbes: The Nothing Cure
This link, btw, came from Wired's Steve Silberman, who wrote his own amazing story about the power of placebo last year.
The massive scale and force of the ongoing bushfires in Australia is hard to comprehend.
“To the world leaders and those in power, I would like to say that you have not seen anything yet. You have not seen the last of us, we can assure you that. And that is the message that we will bring to the World Economic Forum in Davos next week.” In the Swiss city […]
This is some pretty amazing and highly rare video — seldom do you get footage of five, count ’em FIVE, California mountain lions all hanging out together. The big cats were captured on home surveillance video, in a rare gathering of the typically solitary critters.
You no longer need to invest vast quantities of your time and money in order to take advantage of everything that graphic design can do for your brand or business. Design Wizard Pro allows you to quickly create pro-level image designs in minutes, and a lifetime subscription is currently available for over 90% off its […]
The Nintendo Switch is an undeniably awesome gadget, pairing old-school gaming styles with modern-day graphics and functionality for a new generation of gamers. The only complaint people seem to have is that its controllers are somewhat lacking, which is why more and more Switch-enthusiasts are picking up this Gbros. Wireless Adapter that lets you play […]
More and more people are flocking to a wide variety of careers in IT, thanks mostly to the high pay, plentiful advancement opportunities, and an exciting atmosphere that offers new challenges every day. The only problem is that this high demand means competition can be fierce if you’re entering the job market for the first […]