My mother lives in a high-rise in downtown Philadelphia. We were talking on the phone last week when she suddenly stopped and said, in a wondering voice: "Look at that. It's a dirigible," accenting the second syllable: di-RIG-ible. (My mom is elderly.) I realized later it was the Conan blimp, a brilliant viral marketing gambit for the upcoming Conan O'Brien show on TBS. The blimp is fitted out with a number of whiz-bang bells and whistles, including the capability to auto-check in at Foursquare, if you go for that sort of thing. And I wondered: Where does an idea like this come from? The blimp itself was designed by Blue Sky, an Atlanta agency, with web design and social-media stuff by Breakfast, a New York firm with an appealing retro-futuristic sensibility. It shouldn't be surprising, I guess, that the lightbulb moment for guys like these came when somebody sat up straight and blurted out: "A blimp!" Or maybe, in this case, "A dirigible!" And in a sense, the roots of the Conan blimp go back, way back, all the way back to May of 2010. (All right, maybe that's not so far back, but things move so fast nowadays.) That's when Breakfast rigged, for the New York design event MunNY, an iPad-controlled video blimp. It was 52 inches long, silver, and video-enabled (of course it was) and it circled the MunNY afterparty at a dizzying height of about eight feet, beaming a live feed back down to the skinny, well-dressed crowd below. What was it Springsteen said -- "From small things, mama, big things one day come."
In a piece for The Cut, Senator Elizabeth Warren (presidential candidate and HBO fan) shares her love for Game of Thrones. It’s loaded with spoilers and political metaphors, so proceed with caution if you’re not caught up or allergic to allegory. Dany believes fiercely in her right to rule, but she despises what ruling means […]
Josh Quiggin's essay about "Transactional Trumpism" really nailed it for me: if the story is that Republicans chose Trump as their candidate because they were sure that he would enact "the Republican agenda" they didn't get a very good deal: all Trump has managed is the bare minimum that any Republican would have done, putting […]
Believe it or not, PDF files have been the go-to format for contracts and forms of any type since 1993. And sure, they’re easily shareable – but that’s about it. When you need to edit or sign a document – and you will – that’s when frustration can set in. Luckily, there are workarounds, and […]
It’s 4/20! Smoke ’em if you got ’em – and if you haven’t got ’em, check out this roundup of deep discounts on pipes and other accessories. They’re all on sale, but you can take an extra discount off the final price courtesy of the Boing Boing store by using the online code 420SAVE. Freeze […]
Ever wonder if you’re cleaning your teeth well enough? If your last dentist visit has you getting a little more thorough about oral care, it might be time to save yourself some guesswork. A lot of electric toothbrushes promise deep cleaning, but there’s a Platinum Sonic Toothbrush that has power plus the simple but effective […]