After concluding that well-written, well-punctuated, grammatical reviews increased sales, Zappos hired the Amazon Mechanical Turk to proofread the reviews on its site, correcting errors without changing the content of the reviews. They claim to have seen a "substantial" revenue increase as a result.
An online retailer noticed that indeed products with high-quality reviews are selling well. So, they decided to take action. They used Amazon Mechanical Turk to improve the quality of its reviews. Using the Find-Fix-Verify pattern, they used Mechanical Turk to examine a few millions of product reviews. (Here are the archived versions of the HITs: Find, Fix, Verify... and if you have not figured out the firm name by now, it is Zappos :-) ) For the reviews with mistakes, they fixed the spelling and grammar errors! Thus they effectively improved the quality of the reviews on their website. And, correspondingly, they improved the demand for their products!
While I do not know the exact revenue improvement, I was told that it was substantial. Given that the e-tailer spent at least 10 cents per review, and that they examined approximately 5 million reviews, this is an expense of a few hundred thousand dollars. (My archive on MTurk-Tracker kind of confirms these numbers.) So, the expected revenue improvement should have been at least a few million dollars!
An ingenious application of crowdsourcing: Fix reviews' grammar, improve sales
(via O'Reilly Radar)
A commercial database that maps the movements of millions of cellphones is being used by immigration and border authorities to round up undesirable immigrants for detention and deportation.
Robert Heaton actually read the license agreement Wacom whas users of its tablets sign up for. Alarmed by the expansive, vague clauses therein, he set about intercepting the data going between the gadget’s drivers and Wacom’s servers. They track every application you open. [via fnordius] I suspect that Wacom doesn’t really think that it’s acceptable […]
“They identify an issue that they know that the American people feel passionately about on both sides and then they take both sides and spin them up so they pit us against each other. And then they combine that with an effort to weaken our confidence in our elections and our democratic institutions which has […]
You don’t need to be a professional athlete in order to understand just how obnoxious sore muscles can be. Whether you spend too much time sitting in a chair at work or your intramural baseball league as finally taken its toll on your shoulders, having sore and overworked muscles can put a serious damper on […]
If you want to have an edge in the increasingly lucrative yet competitive world of graphic design, you need to have the right skills on your resume to help you stand out from the crowd. But instead of investing large amounts of time and money in traditional graphic design education, check out the All-in-One Adobe […]
Any frequent traveler will tell you that one of the most important things you can do in order to ensure that you’re comfortable on the go is to have a great piece of luggage. But luggage has come a long way since its humble inception, and it’s now possible to grab a piece of gear […]