Genius work from Joe Sabia, for the nonprofit Mama Hope.
This is the second video in Mama Hope's "Stop the Pity. Unlock the Potential" campaign. This video campaign is about telling the story of connection instead of contrast and potential instead of poverty. Directed by Joe Sabia and Bryce Yukio Adolphson. Shot and Edited by Bryce Yukio Adolphson. Sound Mix by Matt McCorkle. Produced by Nyla Rodgers.
The video is something of an homage and re-singing of Paul Simon's "Call Me Al," off the album Graceland.
Frequent fliers on Virgin America who watch our in-flight Boing Boing television channel on the airline, and regular readers of this blog, will also recall another great video Joe Sabia did with Mama Hope: "Alex Teaches Commando." If you missed it before, you need to watch it now.