The State of the Discordant Union: An Empirical Analysis of DMCA Takedown Notices
, a paper publishing in Virginia Journal of Law and Technology by Stanford/NUS's Daniel Seng, documents the vast, terrifying increase in the use of DMCA takedown notices, which are self-signed legal notices that allow anyone to demand that material be censored from the Internet, with virtually no penalty for abuse or out-and-out fraud. The increase is driven by a small number of rightsholders who have automated the process of sending out censorship demands, industrializing the practice. The three biggest players are RIAA, Froytal and Microsoft, who sent more than 5 million notices each in 2012, and at least doubled their takedowns again in 2013. In the four years between 2008 and 2012, the use of takedown notices against Google grew by an eye-popping 711,887 percent.
Where copyright holders previously listed only one work per notice, there are now sometimes dozens of movies or tracks bundled in each. This is a worrying development according to Seng.
“It is disturbing to see the trend where more claims and more takedown requests are packed into each takedown notice. Up until 2010, each notice contained only one claim. But in 2011, the average number of claims per notice is 2.18, and in 2012, this average is 5.05,” Seng writes.
More copyrighted works per notice also means that the number of URLs per notice is increasing too. For example, between 2011 and 2012 the average number of URLs listed in each notice increased from 47.79 to 124.75.
According to Seng, these changes can be attributed to a small number of copyright holders. In fact, most copyright holders still submit only one notice.
“These increasing averages paint a slightly misleading picture. More than 65% of all reporters have only issued one notice, and almost 95% of all reporters have issued no more than 10 notices in 2012,” Seng writes.
Google Takedown Notices Surge 711,887 Percent in Four Years