Adblock Plus is to begin reselling the ads it blocks, replacing websites' original ads with ones under its control—and which it takes a fat cut of the revenue from.
The program is meant to be friendly to publishers — it is, after all, letting them display some ads instead of none whatsoever. But there’s still obvious reason for publishers to be unhappy. Acceptable ads [AdBlock Plus' in-house advertising] are likely to be less valuable than the ads a publisher could otherwise display, limiting what a website can earn. And in setting up its own marketplace, Adblock Plus continues to position itself as a gatekeeper charging a toll to get through a gate of its own making.
This was always the gameplan. AdBlock Plus marketed itself as about blocking ads, but it's really about providing a temporary improvement in user experience to convince readers to insert it as a middleman between them, publishers and advertisers. Once secure, AdBlock Plus can let advertising (and the user experience) creep back to the profitable way it was before, but with it charging rent to everyone.
If you block ads, at least block them with something that isn't taking a shit on both of us: get rid of it and try uBlock Origin. If you don't like ads but would like to support Boing Boing, buy a t-shirt or an inexpensive gadget from our store.
Correction: an earlier version of this post referred to AdBlock Plus as AdBlock. They are different products from different vendors.
A group of exiled Turkish human rights lawyers have published an in-depth history of how Recep Tayyip Erdogan's Turkish government has described Bylock, an encrypted messenging app, whose 1x1 analytics pixel was used as the basis for accusing tens -- if not hundreds -- of thousands of Turks of treason, with consequences ranging from loss […]
Apple's podcast feature in Itunes is probably the most successful podcatcher extant, and it's long been understood that the app gathers extensive data on listeners' habits: what they listen to, when and where, and how they listen (skipping ads, increasing playback speed, etc).
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Are you super organized? You’re going to love the Genius Pack G4 and its seemingly limitless, well-placed compartments. Not that organized? You’re still going to love this piece of luggage because it’s so well thought out that it practically does the packing for you. We’ve all tried to stuff a piece of carry-on so full […]
Despite government legislation and improving caller ID technology, robocalls and scam artists are rampant on the phone lines – up to 35 billion a year in the US alone. They can be annoying at best and a financial threat at worst, but there’s a way to take security into your own hands. One good example […]
If you’re a Mac user, you thrive on simplicity. Everything in its place and a place for everything. Unsurprisingly, there’s a ton of great organizational apps out there for Mac, and now someone’s had the great idea to bundle them all together. Whether you’re running a demanding business or just getting through the day to […]