Adblock Plus is to begin reselling the ads it blocks, replacing websites' original ads with ones under its control—and which it takes a fat cut of the revenue from.
The program is meant to be friendly to publishers — it is, after all, letting them display some ads instead of none whatsoever. But there’s still obvious reason for publishers to be unhappy. Acceptable ads [AdBlock Plus' in-house advertising] are likely to be less valuable than the ads a publisher could otherwise display, limiting what a website can earn. And in setting up its own marketplace, Adblock Plus continues to position itself as a gatekeeper charging a toll to get through a gate of its own making.
This was always the gameplan. AdBlock Plus marketed itself as about blocking ads, but it's really about providing a temporary improvement in user experience to convince readers to insert it as a middleman between them, publishers and advertisers. Once secure, AdBlock Plus can let advertising (and the user experience) creep back to the profitable way it was before, but with it charging rent to everyone.
If you block ads, at least block them with something that isn't taking a shit on both of us: get rid of it and try uBlock Origin. If you don't like ads but would like to support Boing Boing, buy a t-shirt or an inexpensive gadget from our store.
Correction: an earlier version of this post referred to AdBlock Plus as AdBlock. They are different products from different vendors.
A group of exiled Turkish human rights lawyers have published an in-depth history of how Recep Tayyip Erdogan's Turkish government has described Bylock, an encrypted messenging app, whose 1x1 analytics pixel was used as the basis for accusing tens -- if not hundreds -- of thousands of Turks of treason, with consequences ranging from loss […]
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When you were 10 and your mom demanded you finish your vegetables or go to your room, you were mad. Even as kids, we hated it when we were ordered to do something. Car insurance is a federal mandate, yet that’s only one of the reasons why most Americans would rather do just about anything […]
We all know the drill. As the overlords of the smartphone and tablet markets, the braintrust at Apple very seldom hold sales on their signature devices. So rather than spending almost $1,000 on a brand-new iPad Pro, the folks in Cupertino are instead giving you the opportunity to score one for about a third of […]
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