Adblock Plus is to begin reselling the ads it blocks, replacing websites' original ads with ones under its control—and which it takes a fat cut of the revenue from.
The program is meant to be friendly to publishers — it is, after all, letting them display some ads instead of none whatsoever. But there’s still obvious reason for publishers to be unhappy. Acceptable ads [AdBlock Plus' in-house advertising] are likely to be less valuable than the ads a publisher could otherwise display, limiting what a website can earn. And in setting up its own marketplace, Adblock Plus continues to position itself as a gatekeeper charging a toll to get through a gate of its own making.
This was always the gameplan. AdBlock Plus marketed itself as about blocking ads, but it's really about providing a temporary improvement in user experience to convince readers to insert it as a middleman between them, publishers and advertisers. Once secure, AdBlock Plus can let advertising (and the user experience) creep back to the profitable way it was before, but with it charging rent to everyone.
If you block ads, at least block them with something that isn't taking a shit on both of us: get rid of it and try uBlock Origin. If you don't like ads but would like to support Boing Boing, buy a t-shirt or an inexpensive gadget from our store.
Correction: an earlier version of this post referred to AdBlock Plus as AdBlock. They are different products from different vendors.
A group of exiled Turkish human rights lawyers have published an in-depth history of how Recep Tayyip Erdogan's Turkish government has described Bylock, an encrypted messenging app, whose 1x1 analytics pixel was used as the basis for accusing tens -- if not hundreds -- of thousands of Turks of treason, with consequences ranging from loss […]
Apple's podcast feature in Itunes is probably the most successful podcatcher extant, and it's long been understood that the app gathers extensive data on listeners' habits: what they listen to, when and where, and how they listen (skipping ads, increasing playback speed, etc).
When Recep Tayyip Erdogan's Turkish government took reprisals against hundreds of thousands of people suspected to have been involved in the failed coup of 2016, one of the criteria they used for whom to round up for indefinite detention as well as myriad human rights abuses (including torture) was whether people had a cookie on […]
There’s reading for pleasure, and then there’s reading for fuel; absorbing the great ideas in nonfiction books so you can apply them in your own life. In today’s hectic pace, it can be difficult to find the time to do that reading – especially for the entrepreneurs and professionals who can benefit the most from […]
Breaking into the big leagues as a project manager isn’t done overnight, but there are principles that anyone can learn, and they’re applicable to nearly any business. No matter what your field, if there are multiple teams working toward a common goal, you’re going to need a roadmap. The Project Management Professional Certification Training Suite […]
On the one hand, nostalgia is “a corruption of the historical impulse,” according to William Gibson. On the other hand, “Super Mario Bros.” will never not be cool. Luckily, there’s a way to satisfy that retro gaming while still keeping an eye on the future: The GameShell Kit. This thing is simultaneously the last handheld […]