Adblock Plus is to begin reselling the ads it blocks, replacing websites' original ads with ones under its control—and which it takes a fat cut of the revenue from.
The program is meant to be friendly to publishers — it is, after all, letting them display some ads instead of none whatsoever. But there’s still obvious reason for publishers to be unhappy. Acceptable ads [AdBlock Plus' in-house advertising] are likely to be less valuable than the ads a publisher could otherwise display, limiting what a website can earn. And in setting up its own marketplace, Adblock Plus continues to position itself as a gatekeeper charging a toll to get through a gate of its own making.
This was always the gameplan. AdBlock Plus marketed itself as about blocking ads, but it's really about providing a temporary improvement in user experience to convince readers to insert it as a middleman between them, publishers and advertisers. Once secure, AdBlock Plus can let advertising (and the user experience) creep back to the profitable way it was before, but with it charging rent to everyone.
If you block ads, at least block them with something that isn't taking a shit on both of us: get rid of it and try uBlock Origin. If you don't like ads but would like to support Boing Boing, buy a t-shirt or an inexpensive gadget from our store.
Correction: an earlier version of this post referred to AdBlock Plus as AdBlock. They are different products from different vendors.
A group of exiled Turkish human rights lawyers have published an in-depth history of how Recep Tayyip Erdogan's Turkish government has described Bylock, an encrypted messenging app, whose 1x1 analytics pixel was used as the basis for accusing tens -- if not hundreds -- of thousands of Turks of treason, with consequences ranging from loss […]
Apple's podcast feature in Itunes is probably the most successful podcatcher extant, and it's long been understood that the app gathers extensive data on listeners' habits: what they listen to, when and where, and how they listen (skipping ads, increasing playback speed, etc).
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If you remember your Norse mythology (or just watched Marvel’s Thor movies), you’re probably familiar with Heimdal, the god whose ever-watchful eye was entrusted with protecting the home of the gods in Asgard. Back on Earth, Heimdal Thor is also the name of a security package from Heimdal Security, that’s actually dedicated to much the […]
Everyone’s got their nose in a phone these days, and that doesn’t seem like it’s going to change anytime soon. With the increase in mobile device and e-commerce reliance comes increased need for developers who can build the apps we’re all so glued to. In fact, employment of devs is expected to grow up to […]
Whether you love cooking at home or you swore this was going to be the year you curbed your DoorDash addiction, you know you can’t get the job done well without the proper tools on hand. For all your recipe and meal prep needs, this 3-piece Sukasu Osami Chef’s Knife set will do you right […]