Yekutiel Sherman invented a selfie stick that collapses into a smartphone case. He launched the project on Kickstater. Chinese manufacturers were selling it on Ali Express before Sherman's funding window closed.
But one week after his product hit Kickstarter in December 2015, Sherman was shocked to see it for sale on AliExpress — Alibaba's English-language wholesale site. Vendors across China were selling identical smartphone case selfie-sticks, using the same design Sherman came up with himself. Some of them were selling for as low as $10 a piece, well below Sherman's expected retail price of £39 ($47.41). Amazingly, some of these vendors stole the name of Sherman's product—Stikbox: