If you walk past this bus shelter ad in Stockholm while smoking, the model on the screen starts to cough. Next, the display shows smoking cessation products sold by pharmacy chain Apotek Hjartat, the sponsor of the ad. From CNN:
Akestam Holst, the agency behind the campaign, created the effect by attaching smoke detectors to the digital advertising screen. They chose a location where people often smoke -- Stockholm's Odenplan square -- and let the coughing begin.
The agency filmed the reactions of smokers -- some express surprise, others react with laughter.
This is easily done yourself, but it was smart of Coors Light (and their creative agency) to create a one-click “Clone Machine” that captures and loops 30 seconds of video of you smiling and nodding along as if you’re paying attention on a Zoom meeting.
Youtuber Microsoft Sam saw something interesting. I left the agency side of advertising over a decade ago because the creativity was smothering me.
Ad agency Ogilvy Hong Kong teamed up with Ikea and Pizza Hut to create a life-size table, the Säva, that looks just like the little plastic “tables” inside pizza boxes. (Those little tables are officially called “pizza savers.”) From Hypebeast: Each table arrives in a humorous package that resembles a pizza box and, like other […]
With everything happening in the last few months, we all but guarantee no one has been thinking about their taxes. That’s understandable — because, beyond all of our current concerns, nobody enjoys the whole tax filing process during even the best of times. Unfortunately, Benjamin Franklin was right — taxes truly are as inescapable as […]
Most parents know that giving their kids educational toys and other projects will expand their minds. But what many might not realize is that physical play is actually building their mental abilities as well. Studies are still in beginning stages, but some early research supports the theory that kids who get the chance to get […]
Not every house has a fireplace. And to be honest, not every homeowner wants to deal with the hassles and maintenance of a fireplace. But it’s tough to argue that the intoxicating glow and dance of a licking flame isn’t mesmerizing, not to mention all of a fire’s practical uses. For those looking to enjoy […]