If you walk past this bus shelter ad in Stockholm while smoking, the model on the screen starts to cough. Next, the display shows smoking cessation products sold by pharmacy chain Apotek Hjartat, the sponsor of the ad. From CNN:
Akestam Holst, the agency behind the campaign, created the effect by attaching smoke detectors to the digital advertising screen. They chose a location where people often smoke -- Stockholm's Odenplan square -- and let the coughing begin.
The agency filmed the reactions of smokers -- some express surprise, others react with laughter.
“Red Coke,” aka Riunite on Ice, was largely inspired by the 1940s “Man, Oh Manischewitz” ads. Here, voiceover genius Bob Crane does several impressions for that Robitussin-adjacent wine beloved by middle-class boomers both Jewish and gentile.
Mr. Friendly is a waterless public urinal that integrates a video screen to show you ads while you pee. This is just begging for “gamification.” From the Dutch manufacturer: Every gentleman knows that a toilet break is a moment of relaxation. This is when we have “time on our hands”. We seize that perfect moment […]
Ram used a sound clip from a Martin Luther King Jr. sermon, played over a montage of stereotypically patriotic imagery, as an ad for a truck. In response, Nathan Robinson took another quote (reportedly from the same speech) of MLK’s thoughts on advertising–specifically, automobile advertising–and put it to the same video. The agency knew what […]
Spring came and went, but we’re not here to judge if you didn’t get around to cleaning up your living space. After all, taking the time to vacuum your floors can stretch out into a lengthy task when you’re constantly switching between power outlets and trying to jam your machine into those tight corners. With […]
Projects big and small always go smoother when the whole team is collaborating, but members tend to get lost once the conference call ends. Timelinr is a project management solution that helps keep your stakeholders, team, and clients in the loop with high-level project roadmaps and granular task boards. Subscriptions are available today for $49.99. […]
The Adobe Creative Cloud is home to a suite of editing tools today’s creatives count on to produce their content. Whether you’re an aspiring photographer, animator, or graphic designer, Adobe’s programs can help you in your creative pursuits, and with the Complete Adobe CC Training Bundle, you can come to grips with six of them for […]