If you walk past this bus shelter ad in Stockholm while smoking, the model on the screen starts to cough. Next, the display shows smoking cessation products sold by pharmacy chain Apotek Hjartat, the sponsor of the ad. From CNN:
Akestam Holst, the agency behind the campaign, created the effect by attaching smoke detectors to the digital advertising screen. They chose a location where people often smoke -- Stockholm's Odenplan square -- and let the coughing begin.
The agency filmed the reactions of smokers -- some express surprise, others react with laughter.
In 1985, HR Giger created a Japanese ad campaign for Pioneer’s Zone home audio system. Apparently the biomechanical masterpieces seen in these print and TV campaigns were originally created by Giger for Alejandro Jodorowsky’s never-made adaptation of Dune.
Everything has a cost, especially in the realm of online services. It used to be a pretty common practice for providers of ‘free’ email services to scan their user’s messages for data that’d be valuable to advertisers. The data got sold to keep the email provider’s lights on, with in-browser advertising filling in the financial […]
Japan’s Wakino Ad Company is selling ad space on women’s underarms for rates starting at 10,000 yen/hour. Their first paid campaign comes from Seishin Biyo Clinic for its armpit hair removal process. From Straits Times: Meanwhile, Wakino is calling for aspiring models to raise their hands, as it has since embarked on a recruitment drive […]
iOS 12 is finally here, which means now is the best time for aspiring developers to throw their hats into the app development game. While app development can be tricky for some, you can take an intuitive, beginner-friendly approach to understanding app creation and Apple’s latest iOS platform with the iOS 12 & Xcode 10 Bootcamp, […]
It might still be September, but the holiday season will be here before you know it, which means now is the time to think about where you want to vacation to—and what to do once you get there. To this end, we’ve scoured the Web and tracked down a number of travel hacking ebooks, gadgets, […]
The human eye is a beautiful, incredible thing, but it’s far from perfect, especially when it comes to examining objects up close. Capable of magnifying objects up to 1,000 times, this portable microscope camera lets you see wonders hidden to your regular vision, and it’s on sale today for $38.99. Don’t let its compact size fool […]