If you walk past this bus shelter ad in Stockholm while smoking, the model on the screen starts to cough. Next, the display shows smoking cessation products sold by pharmacy chain Apotek Hjartat, the sponsor of the ad. From CNN:
Akestam Holst, the agency behind the campaign, created the effect by attaching smoke detectors to the digital advertising screen. They chose a location where people often smoke -- Stockholm's Odenplan square -- and let the coughing begin.
The agency filmed the reactions of smokers -- some express surprise, others react with laughter.
The film above documents “Treatment Box,” a one-day installation in New York City’s Greenwich Village over the summer where passers-by could watch 26-year-old Rebekkah suffer through the horrors of painkiller and heroin withdrawal. Anti-addiction organization The Truth orchestrated the recording and public showing of Rebekkah’s five-day experience that was edited into a single long-form video. […]
I can imagine the first brainstorm: “What if the monolith in 2001: A Space Odyssey was actually a massive pack of cigarettes? And they found it at the bottom of the ocean?” Here’s the actual back story according to Big Dog Media Productions: When health warnings first appeared on packets in 1971 and the rules […]
Just when you thought that Facebook couldn’t get any more greasy, they have outdone themselves in a manner that places them well beyond even the most succulent of French Chef finger-kisses: the phone numbers that many folks gave them in order to activate the service’s two-factor authentication protection? Zuckerberg and his crew are using it […]
Anyone can learn piano, but don’t tell that to the bored kids who had to endure hours of “Chopsticks” and similar drills in their music lessons. Today, there’s a better way. Pianoforall lets you jump right in to discover what makes music fun, leaving you eager to learn more. In a simple but innovative approach, […]
There are two times you never want to just “eyeball” it: Conducting brain surgery and matching shades of paint for your walls. Whether you’re painting or repainting, make sure you’re never just “close enough” to the color you want. Not when the Nix Mini Color Sensor can scan and match any color perfectly. Small enough […]
In photography as in film, all the real artistry is in post-production – increasingly so, with the new possibilities cropping up in digital imaging. If you’re ready to get serious about your photography, may we suggest HDR Projects 2018 Pro. As working photographers can tell you, this imaging software can help you re-imagine even the […]