Directed by Rupert Burton, Jon Noorlander and Johnny Likens, this is one of those rare moments where a technical accomplishment—produced to satisfy the ego of brands sponsoring an urban planning conference!—attains spiritual energy.
Deluxe's Method Studios was tapped by production company RSA to concept and create this year's AICP Sponsor Reel. The AICP awards celebrate global creativity within commercial production. The Method team wanted to create an entertaining piece of design that encapsulates the innovative and prolific nature of this industry. Our aim was to showcase the AICP sponsors as various dancing avatars, which playfully reference the visual effects used throughout production. Motion capture, procedural animation and dynamic simulations combine to create a milieu of iconic pop dance moves that become an explosion of colorful fur, feathers, particles and more.