Logan Paul made a video posing near of a suicide victim in Japan's Aokigahara forest. He was widely condemned, seemed chastened, made a soft-focus video about his learning experience, then went back in front of the camera to taser a dead rat and poke a fish. YouTube issued a statement saying Paul's been suspended again from their advertising program, but you get the feeling that, like him, they just aren't learning their lesson.
YouTube has suspended advertising on video blogger Logan Paul's channels owing to his "pattern of behaviour". ...
“After careful consideration, we have decided to temporarily suspend ads on Logan Paul’s YouTube channels,” YouTube said in a statement Friday. “This is not a decision we made lightly; however, we believe he has exhibited a pattern of behavior in his videos that makes his channel not only unsuitable for advertisers, but also potentially damaging to the broader creator community.”
YouTube is fixated on Brand Suitability as the problem, but that's how you expect YouTube to fail at PR, apologizing to advertisers in the place it's supposed to be apologizing to viewers. The bigger problem is how it's trying to serve Brands in the first place, by financing a dystopian cargo cult of adolescent fameballs in the hope of incubating true talent. The social milieux they've created is a breeding ground for shark-eyed nasties and bug-eyed nazis, and their job depends on not understanding it.
Bart Baker is a YouTuber who specialized in vulgar videos and pop-star parodies, but his income withered when the site demonetized all the horrible things we didn’t realize our kids were watching. So he’s abandoning his 10m subscribers there to focus on conquering Chinese social media instead. Baker’s even learned enough of the langage to […]
How much money does a YouTuber make from 1,000,000 views? Anywhere between $500 – $10,000, but the average is $2,000. This is according Shelby Church, who has 1.3M subscribers. This particular video has over 4 million views. Her advice for making more money on YouTube? Make videos that are over 10 minutes long (because you […]
Welcome to 2018. Here’s an archived clip of ghost-hunting vlogger Moe Sargi having an oops moment. This peek behind the curtain was supposedly left in a now-removed original posting due to an editing error. The interesting thing, though, isn’t the embarassment of a paranormal poseur, but the fact that the only consequence is a new […]
Promoting products is almost nothing like it was back in the Mad Men days. In fact, the digital landscape has changed the ad game so much that it barely even resembles early Grey’s Anatomy days anymore. Marketing a product digitally isn’t about the right ad slogan or color scheme. It’s about crafting the narrative around […]
Every once in a while, we see a new product come along that’s so versatile and elegantly simple that it’s strange no one’s ever gone there before. Portable lights themselves aren’t new, but there’s something about the MOGICS Coconut Light that’s so seamlessly well-designed and adaptable that it feels startlingly original. The Coconut is basically […]
With the U.S. cautiously reopening, it’s probably time to take stock of where you’re at. After spending all these weeks in the house, you’ve likely already assembled a little list of items you either realized you were missing or need to replace. And those kinds of revelations probably apply to nearly every room. We got […]