See ya later, er, crocodile.
For an extremely-limited edition line of polo shirts, Lacoste is temporarily replacing its iconic green crocodile logo with the likenesses of 10 different endangered animals. The French clothing brand partnered with BETC Paris and International Union for Conservation of Nature to choose the campaign's threatened species, ranging from the Anegada Rock Iguana (450 left) to the Vaquita (just 30 left).
For each species, the number of polo shirts produced corresponds to the number of individuals known to remain in the wild.
That means that, for example, only 450 Anegada Rock Iguana polos will be produced because there is only 450 of them left in the world.
Take a look. Lacoste's team even made the new logos to mimic the look of the original crocodile logo:
Only 1775 of these shirts will be made available in total (at around $183/each) and can only be purchased through Lacoste's French website. Proceeds benefits the preservation of these animals worldwide.
While I'm not a tennis prep (and not in Lacoste's market audience), I do admire the spirit of this campaign.
Facebook would like to be addressed henceforth as FACEBOOK. NBC News: Facebook introduced a new brand Monday: FACEBOOK. The company announced in a blog post that the new brand, which retains the name of the social network, would have a new logo to better indicate all the various products and services it now offers, including […]
Pete Buttigieg, the first openly gay Democratic candidate and a proponent of “democratically influenced capitalism”, has his own campaign brand typography. Faces include Aktiv Grotesk (“sleek lines [that] feel equally modern today as they would have in an old Studebaker ad”), Industry (“the visual language of American manufacturing … industrial, sporty or military”) and Domaine […]
Poolboy nails one of the three most pernicious forms of marketing trends: the ironic self-deprecating brand run by some douchey social media manager:
Got some aches that a lazy rubdown won’t put a dent in? Give your muscles an early Christmas with these massage guns. If you’ve never tried one, they’re all designed to bring deep tissue relief, and they’re all at Black Friday prices now. JAWKU Muscle Blaster V2 Cordless Percussion Massage Gun This cordless massager exerts […]
Just about everybody from small-time app developers to big database administrators loves Linux. But just because it’s open-source doesn’t mean its secrets are open to everybody. For that, you need a comprehensive training program like the Complete Linux System Administrator Bundle. If you’re chasing any kind of career in coding, this is the online regimen […]
If you want to be an app developer for Android, there’s never been a better time. Languages like Kotlin are tailor-made for functionality, and the Jetpack suite of tools makes the whole process easier. The only hurdle is learning your way around these tools, and that’s where the Android Jetpack & App Development Certification Bundle […]