See ya later, er, crocodile.
For an extremely-limited edition line of polo shirts, Lacoste is temporarily replacing its iconic green crocodile logo with the likenesses of 10 different endangered animals. The French clothing brand partnered with BETC Paris and International Union for Conservation of Nature to choose the campaign's threatened species, ranging from the Anegada Rock Iguana (450 left) to the Vaquita (just 30 left).
For each species, the number of polo shirts produced corresponds to the number of individuals known to remain in the wild.
That means that, for example, only 450 Anegada Rock Iguana polos will be produced because there is only 450 of them left in the world.
Take a look. Lacoste's team even made the new logos to mimic the look of the original crocodile logo:
Only 1775 of these shirts will be made available in total (at around $183/each) and can only be purchased through Lacoste's French website. Proceeds benefits the preservation of these animals worldwide.
While I'm not a tennis prep (and not in Lacoste's market audience), I do admire the spirit of this campaign.
Khoi Vinh noticed that tech marketing adheres a very specific, somewhat infantilized illustration style. I call it safety minimalism—Vinh sees in it the rise of a monoculture. In my experience, the vast majority of them are quite similar in their aesthetic: the colors range from primary to bright pastels; the figures are cleanly drawn and […]
A brand manager at Dong Energy finally convinced them that their company name might be getting in the way of their messaging. They will be Ørsted from here out.
If an artificial intelligence reviewed your favorite logo, how would that logo fare? now you can find out with Logo Rank, a nifty tool by the guy behind Brandmark.
Creative designers play a pivotal role in engaging target audiences and customers, and while companies are eager to bring more of these professionals on board, you’ll have a hard time getting your foot in the door if you’re not using the industry’s best tools. From Adobe to Maya, the eduCBA Design & Multimedia Lifetime Subscription Bundle […]
As more companies aim to reel in costs and boost productivity, project managers are becoming an essential part of many operations, and they’re paid handsomely for their expertise. But, while demand is high, you’ll have a hard time getting your foot in the door if you’re not toting the right certifications. The Official Lean Six Sigma […]
Learning how to play the guitar is no easy feat, and plenty of aspiring rock stars wash out due to either lost interest or simply lousy teaching. The Jamstik+ aims to remedy both of these issues with a 21st-century approach. This smart guitar teaches you about chords, scales, and the like via an app on […]