See ya later, er, crocodile.
For an extremely-limited edition line of polo shirts, Lacoste is temporarily replacing its iconic green crocodile logo with the likenesses of 10 different endangered animals. The French clothing brand partnered with BETC Paris and International Union for Conservation of Nature to choose the campaign's threatened species, ranging from the Anegada Rock Iguana (450 left) to the Vaquita (just 30 left).
For each species, the number of polo shirts produced corresponds to the number of individuals known to remain in the wild.
That means that, for example, only 450 Anegada Rock Iguana polos will be produced because there is only 450 of them left in the world.
Take a look. Lacoste's team even made the new logos to mimic the look of the original crocodile logo:
Only 1775 of these shirts will be made available in total (at around $183/each) and can only be purchased through Lacoste's French website. Proceeds benefits the preservation of these animals worldwide.
While I'm not a tennis prep (and not in Lacoste's market audience), I do admire the spirit of this campaign.
Speculative Identities is a site run by Roger Strunk that analyzes and examines the graphic design and UI details of science fictional companies. For example, the myriad corporations that comprise the worlds as seen in Blade Runner and Total Rekall, or looking into the ways that the divergent timelines from Back to the Future II impacted the logos […]
Facebook would like to be addressed henceforth as FACEBOOK. NBC News: Facebook introduced a new brand Monday: FACEBOOK. The company announced in a blog post that the new brand, which retains the name of the social network, would have a new logo to better indicate all the various products and services it now offers, including […]
Pete Buttigieg, the first openly gay Democratic candidate and a proponent of “democratically influenced capitalism”, has his own campaign brand typography. Faces include Aktiv Grotesk (“sleek lines [that] feel equally modern today as they would have in an old Studebaker ad”), Industry (“the visual language of American manufacturing … industrial, sporty or military”) and Domaine […]
While we all love our iPhones and iPads, celebrating the releases of their latest and greatest versions, it’s amusing to consider how much we at the same time HATE the main item that keeps these little tech marvels powered up and working. No, Lightning cables don’t exactly inspire feelings of awe and wonder. It’s more […]
Every family is chock full of stories. Stories of history, stories of memory, stories of accomplishment and stories of love. From a grandparent’s tales of life decades ago to a couple’s first meeting to amazing life experiences and moments that you wish could be preserved for future generations. Unfortunately, we all don’t have the literary […]
Minimalism isn’t just trendy, it’s also wise. Clearing clutter and keeping things simple in your home is great for both your mind and for the earth. Bring that movement to your bedside when you replace just about everything on and around your nightstand with the Tree of Light: Wireless Charger + Bluetooth Speaker + LED […]