Lacoste drops its iconic crocodile to bring awareness to 10 endangered animals

See ya later, er, crocodile.

For an extremely-limited edition line of polo shirts, Lacoste is temporarily replacing its iconic green crocodile logo with the likenesses of 10 different endangered animals. The French clothing brand partnered with BETC Paris and International Union for Conservation of Nature to choose the campaign's threatened species, ranging from the Anegada Rock Iguana (450 left) to the Vaquita (just 30 left).

They note:

For each species, the number of polo shirts produced corresponds to the number of individuals known to remain in the wild.

That means that, for example, only 450 Anegada Rock Iguana polos will be produced because there is only 450 of them left in the world.

Take a look. Lacoste's team even made the new logos to mimic the look of the original crocodile logo:

Only 1775 of these shirts will be made available in total (at around $183/each) and can only be purchased through Lacoste's French website. Proceeds benefits the preservation of these animals worldwide.

While I'm not a tennis prep (and not in Lacoste's market audience), I do admire the spirit of this campaign.

(Fast Company) Read the rest

Crocodile bites human ancestor

Oldupai Gorge in Tanzania is kind of the human race's institute of higher learning. It was one of the places where our ancient ancestors congregated and changed. And it's become famous for the quantity and variety of fossil remains it still holds, giving us way more information about human evolution than we otherwise would have had. We're all alumni of OGU.

But we aren't alone. Other creatures lived in Oldupai besides proto-humans. Some were our food. And some, it seems, might have fed on us.

Crocodylus anthropophagus—that's "man-eating crocodile" for those keeping score at home—lived 1.84 million years ago. Technically, scientists can't say for sure that C. anthropophagus was actually killing people, but there is good, solid evidence that it at least gnawed on them a bit. In a newly published paper researchers analyzed a fossil left foot and a left leg that had once belonged to early hominids and which bear the marks of crocodile teeth. These fossils were found relatively close to fossils of C. anthropophagus. It's not exactly a smoking gun, but it does provide some evidence that the crocodile species and the hominids who'd been bitten by crocodiles lived around the same place and time. Correlation is not causation, but it does wink suggestively, and perhaps flash its sharp teeth.

This paper is a bit weird in that it was accepted for publication back in 2008, but only published this month. In the meantime, a paper that used this research as a source was actually published first. Read the rest