I tried to quit Facebook, but couldn't, not really, not yet. We know that in some respects we can't quit, because it keeps profiles on everyone anyway, but there's more to it than that. It's got its hooks deep into our relationships with friends and families. As Sarah Jeong writes, it performs work for us.
Facebook had replaced much of the emotional labor of social networking that consumed previous generations. We have forgotten (or perhaps never noticed) how many hours our parents spent keeping their address books up to date, knocking on doors to make sure everyone in the neighborhood was invited to the weekend BBQ, doing the rounds of phone calls with relatives, clipping out interesting newspaper articles and mailing them to a friend, putting together the cards for Valentine’s Day, Easter, Christmas, and more. We don’t think about what it’s like to carefully file business cards alphabetically in a Rolodex. People spent a lot of time on these sorts of things, once, because the less of that work you did, the less of a social network you had. ...
It’s hard to pin down what Facebook is because the platform replaces labor that was previously invisible. We have a hard time figuring out what Facebook actually is because we have a hard time admitting that at least part of what it supplanted is emotional labor — hard and valuable work that no one wants to admit was work to begin with.
To leave Facebook is to create work for friends and family. However easy you think you can make it for them by doing labor yourself, they'll no longer be able to depend on Facebook to make reciprocation easy and thoughtless. Maybe they will, maybe they won't.
I tried leaving Facebook. I couldn’t [The Verge]