Bloomberg's new paywall isn't terribly remarkable, but the price–$35 a month–suggests a new type of walled garden. Danny Chrichton favors the paywall model, but…
Incentive alignment is one thing, and my wallet is another. All of these subscriptions are starting to add up. These days, my media subscriptions are hovering around $80 a month, and I don't even have TV. Storage costs for Google, Apple, and Dropbox are another $13 a month. Cable and cell service are another $200 a month combined. Software subscriptions are probably about $20 a month (although so many are annualized its hard to keep track of them). Amazon Prime and a few others total in around $25 a month.
Worse, subscriptions aren't getting any cheaper. Amazon Prime just increased its price to $120 a year, Netflix increased its popular middle-tier plan to $11 a month late last year, and YouTube increased its TV pricing to $40 a month last month. Add in new paywalls, and the burden of subscriptions is rising far faster than consumer incomes.
I'm frustrated with this hell. I'm frustrated that the web's promise of instant and free access to the world's information appears to be dying.
The return of media to "channels" is inevitable because the internet is infested with normalcy and the forces involved are too great to stop, but so is the return to bundling. It'll ride in on the horse of "all your paywalls, one low monthly fee."
