If you seee a brand on Amazon and you've never heard of it, there's a chance that it's just Amazon. The company operates a growing number of labels with names like "Arabella", "Lark & Ro" amd "NuPro" to market its own products—and they'll soon be augmented by a more brands "exclusive to Amazon, but not owned by it", absorbed into its Private Brand program. Quartz reports:
Amazon’s push into private labels could threaten the third-party sellers who do business on its website, and are important to the company’s own bottom line. Amazon generated $9.7 billion in revenue from commissions and services it provided to third-party sellers (e.g., fulfillment and shipping fees) in the latest quarter, ended July 26. Earlier this week, eBay sent Amazon a cease-and-desist accusing it of a shady, multiyear campaign to lure eBay sellers over to the Amazon marketplace.
It's posed here as a solution to problems caused by Amazon's current third-party seller platform, which it won't adequately police but also understands is rotting customers' trust in the site. Savvy shoppers already know not to buy certain types of product from Amazon because of couterfeits. As CNBC reports, though, Amazon is unable to avoid the temptation of promoting its own products in competitors' first-party listings too.
Another problem: what Amazon is doing here closely resembles the marketing habits of Chinese exporters who have flooded Amazon with legitimate but low-quality gear. If you search for headphones there, for example, you get some name brands, but most of the first page of results is for brands like "Mpow", "Alihen", "Redess", "Arrela." Which of these are real? How will Amazon distinguish its own brands from disposable fly-by-night ones? Or is this, more or less, the game Amazon is getting into?
The UK generally lacks space for big-box stores that sell everything, a la Wal-Mart. That niche in the ecology of consumerism was occupied instead by Argos, which crams a similarly vast inventory into basement warehouses and allows shoppers to order from a showroom. In this showroom are dozens of laminated catalogs featuring all the stuff […]
Goodwill Hunting is a fascinating data-driven exploration of trends at the thriftstore chain’s online shop. It is quite exhaustive, breaking down regional trends, brands, prices and much else besides in a panoply of gorgeous interactive charts. Given that Goodwill deletes sold items and doesn’t provide an API, it’s an amazing work of data journalism. Basically, […]
Yesterday, five large department stores in the towns of Lindsay and Whitby, Ontario, Canada had to temporarily stop ringing up customers because every item scanned at the register showed up as Mr. Potato Head. “A point of sale downloading error caused item names to appear incorrectly,” said Cathy Kurzbock, manager of external communications for department […]
Nobody is happy about the current state of our COVID-ravaged education system. With a new school year fast approaching, plans for teaching students still in flux, and political in-fighting driving more fear and confusion about whether or not to re-open campuses, teachers and parents are concerned. Meanwhile, most kids are just fine with spending less […]
Creating a fantasy world for a video or role-playing game is tough enough. In addition to all the game framework and functionality that goes into a build of any size, creators invariably sweat over the most minute details of every weapon, outfit, or other distinctive objects in their game. Even if your game is set […]
We get it. You don’t have to go to the office anymore. That’s no excuse for letting your grooming go positively feral. We’re not saying you need to be GQ cover model-ready every Monday through Friday. But at least put in some effort to keep yourself relatively trimmed, clean, and on point. Even if you […]