When bots finally accounted for half the traffic on the internet, Media Experts speculated that algorithms would start identifying bots as a better advertising target than humans. Max Read points out that fear of "Inversion" is now quaint. Now everything is so fake online that no-one trusts numbers at all.
In the future, when I look back from the high-tech gamer jail in which President PewDiePie will have imprisoned me, I will remember 2018 as the year the internet passed the Inversion, not in some strict numerical sense, since bots already outnumber humans online more years than not, but in the perceptual sense. Everything that once seemed definitively and unquestionably real now seems slightly fake; everything that once seemed slightly fake now has the power and presence of the real. The “fakeness” of the post-Inversion internet is less a calculable falsehood and more a particular quality of experience — the uncanny sense that what you encounter online is not “real” but is also undeniably not “fake,” and indeed may be both at once, or in succession, as you turn it over in your head.
* MSNBC did not actually exonerate him.
In 1994, Ikea ran this television commercial in major East Coast US markets. (Interestingly, the commercial’s art director was Patrick O’Neill who went on to be Chief Creative Officer at everyone’s favorite Silicon Valley start-up disaster Theranos!) From a 1994 article in the Los Angeles Times: A few East Coast Ikea stores have been targeted […]
Maximum Rocknroll, the seminal punk print ‘zine launched in 1982, is ceasing publication of its paper edition. This truly marks the end of an era in punk culture and underground media. According to today’s announcement, MRR will continue its weekly radio show, post record reviews online, continue its archiving effort, and launch other new projects […]
Breaking into the indie video game market may be easier than you think. It all starts with an idea, and then it’s a matter of finding the right development platform to bring it to life. No matter what that platform is, it’s a good bet that it’s covered in the 2019 Game Dev & Design […]
Learning a new language like Spanish doesn’t have to be hard. Either you can buy a ticket to a Spanish-speaking country, immerse yourself in the culture and pick it up intuitively – or you can do it from the comfort of the chair you’re in right now by logging on to Rocket Spanish. There are […]
When it comes to Valentine’s Day gestures, we encourage you to make the date your own. But we’ve got to admit, you can’t beat the classic appeal of a well-picked, perfectly arranged bouquet of roses. And whether you need them delivered at home or to a long-distance lover, the best call is Teleflora’s Valentine’s Day […]