A popular mobile game available on the Play store is an "ad fraud platform", say researchers at a media intelligence company. Word Link was approved by Google and had since been downloaded 50m times, becoming a “major source of fraudulent traffic”.
Tess Bennett and Andrew Birmingham:
“The Google Play Store, although dealing with far greater volumes of app submissions and users than the Apple App Store, is clearly not doing enough to combat this with adequately strict approval and diligent review processes,” the report states.
“Our hope is that this detailed review of Word Link and Worzzle will result in the removal and re-assessment of these apps by Google, and spur a wider review of Google’s policies that dictate what apps are allowed onto their store for their users’ consumption.”
Google appears to be getting fed here at both ends. A strong incentive not to deal with the problem.
CNBC’s Megan Graham set up a website full of scraped news from other sites. Most ad networks she submitted it to approved it for ad placement. I only put a few hours of work into this site, but I don’t do this for a living. Real bad actors can get a lot farther than this […]
Trolls: World Tour is a new animated kids’ movie from Universal Studios. Despite the theaters being closed due to the coronavirus pandemic, the film has somehow made more than $100m from streaming media views and other cash-ins such as fast food licensing deals. AMC Theaters, the market leader in the US, has banned Universal Studios […]
Presidential candidate Mike Bloomberg’s billion-dollar ad spend has already upended the 2020 race to challenge Donald Trump, but yesterday’s bizarre and coordinated campaign of meme-style content, published by influencers, has certainly gotten him more attention. Taylor Lorenz: Mick Purzycki is the lead strategist of the Meme 2020 project. He is also the chief executive of […]
The world is holding its collective breath. As states begin cautiously reopening, no one is sure exactly what to expect. But one thing is clear: most Americans are worried about their bank accounts. By the end of March, the average American household was spending 40 percent less on their credit cards than they were one […]
Over 25 years, eBay has carved out its space as the commerce hub of choice online. With 182 million users worldwide, that works out to about 35 percent of all US mobile users who shop those eBay storefronts. But did you know there are usually around 1.3 billion — with a B — active for-sale […]
Software apps are a dime a dozen. Well, if you’re going by their actual monetary cost, maybe not really. But considering how useless some poorly conceived, poorly executed apps are at doing the job you actually downloaded them to accomplish, it isn’t a stretch to think that many apps aren’t even worth a free download. […]