Trailblazing filmmaker Spike Jonze made this short film, titled "The New Normal," about how America's relationship to cannabis has changed from the days when George Washington grew hemp. Co-written and starring Jesse Williams, it's a commercial for MedMen Cannabis Dispensaries. From AdWeek:
"We had a desire to create a commercial with a profound message,” said (MedMen CMO David) Dancer. “Our core value is around ensuring that people can lead safe, happy, healthy lives with cannabis being a part of it. … Here we wanted to not only destigmatize and normalize but really, as you’ll see in the spot, highlight what has been unjust about the treatment of cannabis whether it is stop-and-frisk and unjust criminalization, whether it is this propaganda in Referer Madness, quite frankly leading to the Schedule One classification of cannabis as a federally illegal substance sitting next to heroin."
Dancer said (the film has) been in the works for roughly four months, adding that the company worked to make sure everyone involved with the spot had a tie to cannabis.
"The highly selective criminalization of one plant, with flagrantly harsher punishments for one community, must be acknowledged and left behind for something more reasonable, realistic and fair,” said Williams in a statement. “It’s pretty clear that Americans are ready to exist beyond a few inherited hypocrisies. We deserve the opportunity to make this right. We can do, and feel, better."
On April 20 (4/20, duh), Carl’s Jr. will sell a cannabidiol (CBD)-infused burger at one of their Denver, Colorado locations. It’s called the Rocky Mountain High: CheeseBurger Delight. Of course, CBD actually doesn’t get you high but can provide other benefits as an analgesic, to reduce inflammation, alleviate anxiety, etc. Anyway, the fast food chain […]
British Columbia -- ground zero for the opioid epidemic in Canada and long a principal point of ingress for heroin -- pioneered the harm-reduction approach with the world's first safe injection sites; now addiction researcher and MD Mark Tyndall wants to go further and end accidental overdoses from fentanyl and other additives by giving registered […]
Pioneering psychonaut Ralph Metzner who co-led the seminal psychedelic research at Harvard University in the early 1960s with Timothy Leary and Richard Alpert (Ram Dass) and co-authored The Psychedelic Experience, has died at age 82. (Above image, Metzner at left with Leary.) Through his life, Metzner helped a great many people through his psychotherapist practice, […]
When businesses need big cloud projects done right, they need experts in DevOps. For the uninitiated, that’s shorthand for the framework that allows development and operations teams to work together toward the same goal – not as independent departments with their own agendas. There’s an arsenal of software that has cropped up to help in […]
Are you super organized? You’re going to love the Genius Pack G4 and its seemingly limitless, well-placed compartments. Not that organized? You’re still going to love this piece of luggage because it’s so well thought out that it practically does the packing for you. We’ve all tried to stuff a piece of carry-on so full […]
If you’re an entrepreneur, you’re not just hungry for success. You’re hungry for knowledge, the insights that can lead to bigger and better ideas and ways to implement them. That knowledge is out there in the bestselling biz books that have changed the game over the years. There’s just one problem: In a fast-paced lifestyle, […]