Trailblazing filmmaker Spike Jonze made this short film, titled "The New Normal," about how America's relationship to cannabis has changed from the days when George Washington grew hemp. Co-written and starring Jesse Williams, it's a commercial for MedMen Cannabis Dispensaries. From AdWeek:
"We had a desire to create a commercial with a profound message,” said (MedMen CMO David) Dancer. “Our core value is around ensuring that people can lead safe, happy, healthy lives with cannabis being a part of it. … Here we wanted to not only destigmatize and normalize but really, as you’ll see in the spot, highlight what has been unjust about the treatment of cannabis whether it is stop-and-frisk and unjust criminalization, whether it is this propaganda in Referer Madness, quite frankly leading to the Schedule One classification of cannabis as a federally illegal substance sitting next to heroin."
Dancer said (the film has) been in the works for roughly four months, adding that the company worked to make sure everyone involved with the spot had a tie to cannabis.
"The highly selective criminalization of one plant, with flagrantly harsher punishments for one community, must be acknowledged and left behind for something more reasonable, realistic and fair,” said Williams in a statement. “It’s pretty clear that Americans are ready to exist beyond a few inherited hypocrisies. We deserve the opportunity to make this right. We can do, and feel, better."
Listening to people talk about their drug trips usually isn’t very interesting but a new Netflix documentary proves that listening to FAMOUS people talk about theirs is. HAVE A GOOD TRIP: ADVENTURES IN PSYCHEDELICS is a documentary featuring comedic tripping stories from A-list actors, comedians, and musicians. Star-studded reenactments and trippy animations bring their surreal […]
“I feel so brain dead I can’t even speak.” Find out what happens when two editors from Popular Science quit their six-cup-a-day coffee habit for two weeks. From the YouTube description: Caffeine is the most widely used psychoactive drug on the planet. Like all good things in this world, it should be consumed in moderation—but […]
You’ve probably received spam emails inviting you to join class action lawsuits against the makers of over-the-counter heartburn medicine Zantac (ranitidine) as it contains a likely carcinogen. Today, the US Food and Drug Administration requested that all ranitidine products be pulled from store shelves and that consumers properly dispose of any they’ve already purchased. You […]
When you were 10 and your mom demanded you finish your vegetables or go to your room, you were mad. Even as kids, we hated it when we were ordered to do something. Car insurance is a federal mandate, yet that’s only one of the reasons why most Americans would rather do just about anything […]
We all know the drill. As the overlords of the smartphone and tablet markets, the braintrust at Apple very seldom hold sales on their signature devices. So rather than spending almost $1,000 on a brand-new iPad Pro, the folks in Cupertino are instead giving you the opportunity to score one for about a third of […]
Entrepreneurs looking for new avenues to reach customers may not have considered one of the fastest-growing content mediums today: podcasting. And we don’t mean just dropping an advertisement for your product or service in the middle of a popular show. Right now, there are about 850,000 active podcasts reaching 165 million Americans. Those listeners are […]