Trailblazing filmmaker Spike Jonze made this short film, titled "The New Normal," about how America's relationship to cannabis has changed from the days when George Washington grew hemp. Co-written and starring Jesse Williams, it's a commercial for MedMen Cannabis Dispensaries. From AdWeek:
"We had a desire to create a commercial with a profound message,” said (MedMen CMO David) Dancer. “Our core value is around ensuring that people can lead safe, happy, healthy lives with cannabis being a part of it. … Here we wanted to not only destigmatize and normalize but really, as you’ll see in the spot, highlight what has been unjust about the treatment of cannabis whether it is stop-and-frisk and unjust criminalization, whether it is this propaganda in Referer Madness, quite frankly leading to the Schedule One classification of cannabis as a federally illegal substance sitting next to heroin."
Dancer said (the film has) been in the works for roughly four months, adding that the company worked to make sure everyone involved with the spot had a tie to cannabis.
"The highly selective criminalization of one plant, with flagrantly harsher punishments for one community, must be acknowledged and left behind for something more reasonable, realistic and fair,” said Williams in a statement. “It’s pretty clear that Americans are ready to exist beyond a few inherited hypocrisies. We deserve the opportunity to make this right. We can do, and feel, better."
Joint pain. Poor digestion. Hair loss. Erectile dysfunction. No libido. These are just a few of the lasting symptoms experienced by Kim Dong-hyeon, a bodybuilder in South Korea, after using over $3,000 of black-market steroids per month for many years. In this video he tells an Asian Boss reporter that he injected himself with steroids […]
More than 2,500 years ago in western China, people in mourning gathered at a cemetery for a ritual that involved getting high from cannabis plants burning in wooden pots. It’s likely that they were trying to communicate with spirits. From Science News: Evidence of this practice comes from Jirzankal Cemetery in Central Asia’s Pamir Mountains, […]
Oakland, California is now the second city in the United States, following Denver last month, to decriminalize psilocybin mushrooms. Oakland City Council unanimously passed the resolution on Tuesday. From NPR: Oakland’s resolution is broader than Denver’s. Denver’s initiative decriminalized the use and possession of mushrooms containing the compound psilocybin, whereas Oakland’s refers to “entheogenic plants” […]
Who needs a holiday sale? Sometimes there’s no better time than the thick of summer to find deals. We should know – we’ve found ten deep discounts on some must-have items. Whether you’re searching for CBD edibles, exercise gear, chargers or other tech, take a look. But don’t look long – these prices aren’t likely […]
Heading abroad? Even if it’s just a short trip, there’s a lot to prepare for. Travel can be incredibly rewarding, but it can tricky to navigate different cultures and lodging arrangements – and even trickier to do it cheaply. Before you go shopping for suitcases, here’s our pick for a good first investment: The Ultimate […]
Fried foods are a weakness for many of us. There’s nothing quite like that extra crisp crackle on chicken, fries or onion rings. And for years, our arteries have been paying for the privilege. Lately, the air fryer has been a godsend for those who love the fried stuff but love their body too. If […]