Because they can, that's why (and because it's National Ice Cream Month, and because, marketing.)
For a limited time, LongHorn Steakhouse is serving steak and bourbon-flavored ice cream — complete with swirls of jerky, steak sprinkles, char seasoning, and a Jim Beam caramel sauce — in its participating restaurant locations nationwide.
This boozy, meat-filled ice cream is also available in to-go pints.
My 14-year-old thinks it might be the most "Ron Swanson" thing ever, and I don't think she's wrong.
Thanks, Josh A. Cagan!