Faber-Castell's been making pencils since 1761 and wants to show-not-tell you about them. Wordless cinematography and a epic soundtrack right out of Hollywood.
Producing 2.3 billion pencils a year and being in the business for over 257 years, Faber-Castell has a sound know-how of how quality pencils are made. Have a look behind the scenes of our manufacturing.
The beauty of this video is the tension between two advertising concepts: "make the industrial process look artisanal" vs "glorify the scale of the industrial process." So you end up with intimately-recorded pencil-scatching noises played comically loud, fighting for attention against Logic Pro's orchestal sample library.
My favorite part of this video is the hand-cranked machine that strips dried kernels of corn from the cob, then grabs the denuded cob and deposits it out of the hopper (hopefully later to be turned into corncob pipes [I had a friend in college who smoked pot in a corncob pipe.]). After that the […]
Ever wonder how they tie up enormous trees for transport? One option is this three-armed model, though you might be distracted by the guy not wearing a hardhat as a giant metal arm spins near his head.
Meditation seems simple. Just sit on the floor, clear your mind, and zen out. But have you tried sitting cross-legged on the floor without moving for even 10 minutes? It starts getting mighty uncomfortable after a while. And if you’ve got a few years on you, the knees and thighs are going to be barking […]
Unless you’re doing a lot better than most of us these days, having a personal masseuse on call isn’t really financially doable. And of course, how many masseurs are still doing house calls or accepting visitors during all this time of medical uncertainty? With skilled human hands mostly out of play right now, it falls […]
It’s almost shocking to say…but there’s actually an incredible amount of manhood wrapped up in how well you cook a steak. Of course, no one would argue your grilling abilities are THAT important. Or that how well you sear a prime slab of beef should have any bearing on your social standing or feeling of […]