Faber-Castell's been making pencils since 1761 and wants to show-not-tell you about them. Wordless cinematography and a epic soundtrack right out of Hollywood.
Producing 2.3 billion pencils a year and being in the business for over 257 years, Faber-Castell has a sound know-how of how quality pencils are made. Have a look behind the scenes of our manufacturing.
The beauty of this video is the tension between two advertising concepts: "make the industrial process look artisanal" vs "glorify the scale of the industrial process." So you end up with intimately-recorded pencil-scatching noises played comically loud, fighting for attention against Logic Pro's orchestal sample library.
My favorite part of this video is the hand-cranked machine that strips dried kernels of corn from the cob, then grabs the denuded cob and deposits it out of the hopper (hopefully later to be turned into corncob pipes [I had a friend in college who smoked pot in a corncob pipe.]). After that the […]
Ever wonder how they tie up enormous trees for transport? One option is this three-armed model, though you might be distracted by the guy not wearing a hardhat as a giant metal arm spins near his head.
In case you’re one of those computer shoppers who instinctively turns up their nose at the very mention of the word refurbished, here are a couple myths worth dispelling. Refurbished equals junk somebody didn’t want. While desktops, laptops, notebooks, Chromebooks and tablets marked as refurbished may have been unboxed at some point, meaning they can […]
Electric bikes aren’t toys. And they aren’t a fad. In fact, more and more communities are starting to catch on that e-bikes are a lot more than an amusing gadget for the tech geek. Following a six-month study, Johnson County, Kansas, home to many Kansas City suburbs, became just the latest U.S. community to allow […]
Whether you’re living in a city that has already taken measures to reduce plastic bag use, the small silver lining of the pandemic has inspired you to make changes, or you’ve already started living a greener lifestyle, reusable produce bags are a great addition to your shopping routine. And if you’re going to invest in […]