Faber-Castell's been making pencils since 1761 and wants to show-not-tell you about them. Wordless cinematography and a epic soundtrack right out of Hollywood.
Producing 2.3 billion pencils a year and being in the business for over 257 years, Faber-Castell has a sound know-how of how quality pencils are made. Have a look behind the scenes of our manufacturing.
The beauty of this video is the tension between two advertising concepts: "make the industrial process look artisanal" vs "glorify the scale of the industrial process." So you end up with intimately-recorded pencil-scatching noises played comically loud, fighting for attention against Logic Pro's orchestal sample library.
My favorite part of this video is the hand-cranked machine that strips dried kernels of corn from the cob, then grabs the denuded cob and deposits it out of the hopper (hopefully later to be turned into corncob pipes [I had a friend in college who smoked pot in a corncob pipe.]). After that the […]
Ever wonder how they tie up enormous trees for transport? One option is this three-armed model, though you might be distracted by the guy not wearing a hardhat as a giant metal arm spins near his head.
As the summer surges forward, grilling and evenings in the backyard may be the only serious outdoor excursions many of us take this season. Yet even with all of our current problems, there’s one group who doesn’t care a bit about COVID-19 and will still look to make any trip you make outside into an […]
With all due respect to our vegetarian friends, there might be nothing more intrinsically linked to the 4th of July holiday than a big ole cookout. Sure, fireworks and celebrating the birth of a constitutional republic are great too, but showing off your cooking prowess with a brilliantly seared, mouth-watering slab of grade-A American beef […]
We’re at the midway point of 2020. So…how’s the year going for you so far? Yeah…we can guess. But while there’s a lot about 2020 we can’t directly control, maybe a little retail therapy can help make you feel better. Sure, the 39 items we gathered together can absolutely bring a smile to your face. […]