13 years ago, World of Warcraft was embroiled in a scandal when company management backed up a moderator who punished a player for advertising an LGBTQ-friendly guild, who argued that advertising the fact that you're queer violated the game's hate speech laws by provoking homophobes to send hateful messages to group members.
After a predictable amount of opprobrium, the company finally reversed itself, but apparently it has no institutional memory because it has literally done exactly the same thing again.
A guild in World of Warcraft Classic called GAY BOYS just had its name summarily changed to Guild ZFXPK and its founder was temporarily suspended. When the players involved queried the action on a forum, a Blizzard representative confirmed that they'd been punished because advertising the fact that they are gay invited slurs: "Picking a name that you can identify with without also using words that would illicit [sic] a reaction from other players would be far more beneficial."
The guild's members are awaiting a response to their appeal of the automated name change; they plan to march as their virtual selves on their WoW Classic server Blaumeux as an "in-game protest." Jilani forwarded Blizzard's notice about the guild's name change to Ars Technica, and it did not include any clarification about what rules the guild's name may have violated.
World of Warcraft celebrates 15 years with a $100 Firelord statue
Blizzard did not immediately respond to Ars Technica's questions about the affected guild's automatic name change or about how coordinated reports may have been gamed by abusive users to target a minority group within WoW.
Gay World of WarCraft guild forced to change name because of user complaints [Sam Machkovech/Ars Technica]
Brooks Brothers is the latest casualty of the Covid pandemic, filing for bankruptcy protection in New York today. The upscale clothiers, one of the last to make garments in the U.S., has been in business for 200 years. The closely held company, which is owned by Italian businessman Claudio Del Vecchio, filed for bankruptcy protection […]
I’m looking forward to interviewing Yuko Kaifu, president of JAPAN HOUSE Los Angeles, for a live streaming event on July 17 about virtual meetings and how the rest of the world can learn from Japanese-style business culture. It’s free and open to all, but you need to reserve a seat online in advance. Join us […]
On Thursday, Tesla denied media reports that it fired employees who chose to stay at home during the coronavirus pandemic, rather than expose themselves to possible infection at Elon Musk’s California factory.
Unless you’re doing a lot better than most of us these days, having a personal masseuse on call isn’t really financially doable. And of course, how many masseurs are still doing house calls or accepting visitors during all this time of medical uncertainty? With skilled human hands mostly out of play right now, it falls […]
It’s almost shocking to say…but there’s actually an incredible amount of manhood wrapped up in how well you cook a steak. Of course, no one would argue your grilling abilities are THAT important. Or that how well you sear a prime slab of beef should have any bearing on your social standing or feeling of […]
The notion of two people sleeping in the same bed always inspires romantic visions of love and intimacy. However, most quickly realize that the romance of sleeping together is often quickly replaced by the realities of the act. One partner snores. The other talks in their sleep. One grinds their teeth. The other hogs the […]